Currently, the best way to see the true growth of a business is through the different digital tools that technology offers. Those companies that want to expand will make the most of online advertising, as it is the best way to spread everything they offer to the masses. When a person has a need, with a quick search it will be able to find pages of all kinds on the net to solve its problem.
However, the only way for a user to feel that they have reached the site they were looking for is if it has a colorful design according to its theme. If you have a beauty salon, you must take into account several things before you begin designing a salon website.
Almost every business indeed has a website. As a result, competition when designing is very strong, as the average user is not as impressionable as before. The person in charge of decorating a website must know the basics perfectly since small details such as the font or even the colors can make a huge difference and be the point to convince that indecisive client.
As we previously mentioned, today we will focus on designing a website for a beauty salon and the like. Designing a hair salon website is easier than it sounds if you know the basic rules of good taste. However, if you want to stand out, then we will give you the tips that you need to take into account.
Typography – The first line of content
It may seem quite simple, but the truth is that the type of typography plays a fundamental role when trying to convey a message to the public. The general recommendation is to only use a maximum of two different fonts, one being the main one and the other to contrast. You have to choose a font that is consistent with the style of services offered.
Content – The epicenter of failure or success
No matter how colorful a web page is, without strong content, all work is wasted. On the internet, the content of a site is its product, and therefore it must be eye-catching, it must be original, and it must comply with SEO regulations. Otherwise, your website will lose visibility against the competition.
Calls to action – The best way to turn a simple viewer into a potential customer
When designing a salon website, the designer must take into consideration that he/she is doing work for a business that seeks to attract attention and get new clients. This is why it is extremely important to offer incentives to people that allow interest to be born, small messages like those found in infomercials such as “call now” or even “sign up for health advice.”
Video – The Power of Quick and Effective Summarization
Any respected website has videos that help describe the services that are offered. Small recordings that do not exceed a minute and a half in duration help to show the working system or the different services that the salon has.
Powerful imagery – A picture is worth a thousand words
The truth is that, when entering a website for the first time, what is generally observed are the images before reading the text. As it is a beauty salon, the site must have enough striking and professional images showing the services and products they offer. With this in mind, a fairly harmonious and easy-to-navigate layout can be achieved.
Multimedia – Union make the force
If a page has a lot of text, people tend to get bored or downright discouraged by everything they have to read. This is why, when designing a salon website, the importance of positively combining words with images or directly with designs must be taken into consideration.
The importance of fluidity on the website is greater than you think, since, if navigation is interrupted or is not attractive to the client, it will not show interest in continuing to explore the services. That is why small details as a banner with movement that will show the most recent or most important updates are something that many people appreciate.
Mobile devices – All devices count
In these moments, people spend most of their time in front of a screen regardless of where they are, this is due to the great advances that cell phones have had over the years. The beauty salon must have a personalized design for all users who consume the page through their mobile phones. If this is not done, the target audience will be drastically reduced.
Layout – Less is more
The design of a website does not have to be overloaded, neither with information nor with multimedia content. It must be organized, with harmony in colors and shapes as simple as possible.
This means that even if you have a rather interesting website layout, users can navigate calmly without feeling overwhelmed and they can easily locate themselves to get any type of specific information they want.
SEO – The great importance of the search engine
To carry out searches on the Internet, the vast majority of the world uses search engines such as Google. These are guided by a system to rate the pages and give them priority over others. That is why when designing a salon website, SEO must also be considered, and the best way to have a positive SEO is with a lot of content, with a website that loads fast, and with a comfortable interface.
Booking appointments easily
The objective of the website for a beauty salon is to be an extension of itself to its clients; this means that it must be prepared to offer all kinds of services online. You will need your website to be able to schedule appointments for clients. Also, remember to indicate a contact number or email in case they have problems with the automatic system.
Show services – The importance of showing the results
The artistic work of stylists is what makes clients fall in love with a beauty salon. If you are designing a salon website, you have to show the result that the stylists achieve, preferably with a comparison of before and after the client received the service.
With this, not only is it possible to capture the attention of the audience but at the same time, potential clients are presented with the professional capabilities of the salon.
Fonts – Size can make a big difference
Regardless of whether a website is designed for a computer or a Smartphone, the font size must be ideal so that the words are legible. This, of course, is not only applicable to a website for beauty salons, but it is more important because we are interested in selling a service.
Stay on trend – The news is always in control
This is especially important when offering a service related to fashion and personal appearance. You have to be up to date with the latest trends, or failing that, be the ones who give rise to them. This goes hand in hand with sharing content on social media using tags.
Use geography – Being able to locate the salon can make a difference
For anyone who sees the website and wishes to attend for some type of service, they must go to the place, so it is of great importance that the location of the salon or the company’s beauty salons are clearly indicated on the page.
Online salon booking – A 24/7 Service
The page must allow users to make and organize their appointments and reservations at any time of the day throughout the week. In this way, people can stay active on the site all the time to later obtain a reservation even for the next day.
Priceless information – The importance of information
The best way to separate the information when designing a salon website is in sections. The main section should be concise and explain only the essentials. If the clients are interested, they should be able to go to a new section that offers detailed information about the services.
Inspiration – The fundamental role of creativity
Obviously, with so many websites nowadays, it is extremely difficult to choose a particular one that is trustworthy, but some factors interfere with this decision. One of those is the originality of the page, the visual appeal of the design, and the messages it conveys in each part of the navigation, so the designer, once he/she understands the basics, must know how to organize everything strikingly.
Beauty salons should not be left behind in the modern era. Certainly, competition becomes increasingly more difficult to carry, but that does not mean that you cannot excel. To be successful on the internet, all you have to do is follow these rules and put passion into what you do.