A logo redesign can give a company a new face. We have put together a nice collection of 25 rebranding logos of famous companies. The old logos are on the left, and the new ones on the right.
If you want to add any more logos to our collection, or even the next collection, drop a comment linking to the old logo and the new logo and we will be sure to add it.
The changes include replacing the 3D metallic variation of the double chevron logo accompanied by a new font for the Citroën name and the new slogan “Créative Technologie” with a flat version of it, in just grey.
Starbucks logo was changed, removing the Starbucks wordmark around the siren, enlarging the siren image, and making it green.
Air France officially changed its logo to a red stripe.
Fanta is the second-oldest brand of The Coca-Cola Company and our second most popular brand outside of the United States. This is its latest logo.
The “double-lemon” symbol was added over the I in the mid-80s. Sprite changes the logo to a flat, simpler version.
The new logo is designed to embody BT’s five corporate values: trustworthy, helpful, inspiring, straightforward, heart. The logo was pretty much the same, but the “piper” was replaced by a “connected world”, and the color was made slightly darker.
The rainbow logo was designed by Rob Janoff. Apple Computer Inc. was renamed Apple Inc. in January 2007 with the announcement of two non-computer products, the Apple TV and the iPhone. That is the same time when they decided to rebrand their company by changing the logo into a more modern one.
In 1992, The “Best Buy” type was placed on a yellow price tag and the “Superstores” line was eliminated. The second logo is the alternate logo used only at a Best Buy location in the Mall of America.
AFC Champions League is a football tournament that features the best soccer clubs in each country competing for Asian supremacy.
The new SanDisk logo was rebranded in 2007. It was simplified, removing the graphic element and leaving just the text.
Personally, I like the newer, simple pyramid-centric logo above.
This logo received very negative reception from the public, mostly because of the addition of a “swoosh”. It was listed one of the worst logos of 2008.
The updated shield logo was introduced in 1989 as part of a new corporate image. It features a lighter shade of green and the new image had more focus on the color green than the predecessor. The rebrand took place in 2000.
A new corporate logo incorporating elements from the well known Intel Inside campaign was first used in December 2005.
Compaq was first introduced in 1982. Until then the logo went through 4 distinct rebranding processes.
In 2006 Colonel Sanders was given a facelift, removing the wrinkles and replacing his trademark suit with an apron. The logo now has thick, bold lines which help the logo to stand out more.
The logo was very much simplified and rebranded into a more modern, futuristic logo.
The Bank of New Zealand went through 4 rebranding processes. It now has a very minimalist logo.
In 1992, Walmart changed logo color to blue and replaced the dash with a star. A new logo with a new font was first used on June 30, 2008.
The Ducati logo went through multiple changes in time. The most recent logo is in 3D and has a nice glossy/metallic effect.
In 1983, the text remained but the bell was changed into a globe. This still appears on some products. On November 21, 2005, an overhauled AT&T logo was introduced as a result of SBC’s acquisition of AT&T Corp.
Mozilla Firefox’s logo was changed a lot. The last 3 logo variations maintain the same idea of a fox with fire tail, embracing the whole Earth.
This is one of my favorite rebranded logos in this list. Dubai’s International rebranded logo looks amazing. The colors are vibrant and the font is very well chosen.
Cisco System’s logo was changed 5 times. Now it has a more simple look.
In 1994, CNET Networks was re-launched as CNET, after the acquisition by the corporation. Recently, this logo was given a gradient look.
70 thoughts on “25 Examples Of Rebranding Logos From Old To New”
Miss you Mr. Steve Jobes. Rebranding or whatever “APPLE” reminds him only.
Thinking of rebranding. Thanks for the ideas!
Very cool! Love how some of them were so subtle, and yet others are very different. I saw the old Apple logo a few days ago, and did a double take on it. I guess it’s been awhile since it’s changed!
The original Compaq logo is much better.
i THINK im in a state of FIFA FIFA FIFA FIFA
GET AWAY GET AWAY
starbucks aint a logo its a SAYING
like yano ‘hey guys im so starbucks this evening’
nice collection of evolutionary logo design
what a nice collection of logos!! most of the new were better, but i liked some of the old ones too!
I very like Cisco logo….!
Yer some of the new logos are not as nice as the old versions.
Nice collection. Love it. I really like the new logo of Apple. Now its simple and elegant.
Thanks for the post.
Great from a Great Mind.
What about the new fat boy logo from Pepsi.
Wow, i love them! nice collection! thanks!
This was inspirational… thanks a lot.
Coca-Cola don’t change his logo since this was created.
Old Logos was much better than news in:
– Piramid (the new logo is bad bad bad)
Almost all of them are probably gonna get remade again in a few years. I personally prefer the old Citroen one, such a shame they changed that. The Sprite logo is ridiculous, looks like it has some kind of a cheap ps warp on it…
Some of them looks way worse than they did before.
I like the new pyramid logo! what was apple thinking!?! a silver apple…..really?
sleek, stylish and sophisticated. They all definately ‘pop’ and look like they have indeed all grown up.
Compaq tops the list of ugliest redesigns. Think the old one was WAY cooler. Everybody agree?
Quite surprised you’ve got Bank of New Zealand in there. Glad to see people keep an eye out on what’s coming out from Aotearoa!
When will they help Sherwin Williams?! Grotesque logo of the earth being smothered in paint with the slogan “Cover the Earth”…
Nice post. Very interesting to see how a company can change its logo a lil bit and make such a difference.
It seems that Best Buy logo is in the wrong order!
Agreed, the new Sprite logo is lame.
I love those globes in AT&T, BT and Dubai.
On behalf of my country New Zealand, thank you for taking an interest in our only banks new logo.
The new Sprite logo is kind of a downgrade. BP’s new logo has been around for a while, and I think it’s definitely a big improvement on the old one. Thanks for the great examples!
At some places, I liked the old ones.. =)
this takes me back to the good ol’ days.
I agree that most the logos look better but BNZ? Looks like beans – a little casual for a bank.
Only 1 logo to the right is not better: Sprite.
Most of the logos look better now that they have been updated but I prefer the old logos for Pyramid Breweries and Compaq.
Another company that has recently changed its logo is Woolworths Supermarkets in Australia. Dramatic improvement 🙂
I remember BT that way, very good example.
I am surprised Pepsi et. al. (Mtn Dew etc.) are not on the list!
ohhh very nice post
It’s interesting to see how companies change their branding over time. Some have definitely got better over time.
My favourites are Apple and Dubai International Airport logos
Capitol One has shown yet another example of the poor decision making of the banking industry. A swoosh? – Reeeeallly?!
Urgh, the new Sprite one is awful!
Very intersting post. My favorite rebranding is Apple.
hmm rebranding is necessary to rule in the market
The Starbuck’s logo changed years ago…why is everyone acting like it’s no longer the green logo? That’s the current one. They went through a temporary re-branding a couple years ago where they brought back their original logo (on the left), in a back-to-the-basics marketing campaign to make a push on their plain coffee.
Clueless, all of you.
He had them around the wrong way, it is fine now.
To all of the people commenting on the starbucks logo, they did NOT get a new logo, the one on the left is the old logo.
The nudity was there before Starbucks was as mainstream.
Excelente Recopilación, mi favorito es el de Mozilla Firefox y el de Fanta.
Great Example. Never seen that new Best Buy logo yet.
I checked both the US and Canada’s Best buy website. They don’t seem to have the new version.
Soon my friend…
I like the apple and afc champion leagues logo. moving from a flat surfaced logo to something solid …. pretty cool
Article re the Starbucks nostalgia logo.
Are some of these backwards? Like the Starbucks one, appears like the old one is on the right and new one is on the left.
I love seeing these kinds of lists.
The Starbucks logo, however, should be switched around. The naked mermaid is the original, and the green is the new one. They just brought back the old b/w version for a 25th anniversary campaign they did.
Nice list – interesting that Starbucks has chosen to include nudity in their logo…
I think the best transformations are Apple, Best Buy and Dubai.
I love the progression through trends over time. You can see how different logos are revised to fit the current trends and how others are pushing into new styles that will lead the trends of the design community! cool.
Great examples. It’s funny how a trend of more solid, simpler logos is visible ina a whole array of different areas
The Dubai International Airport logo is my favorite.
But no all cases are successful. Compaq being one that could not make it.
A clear trend to simplicity which does not mean less meaning. How can I publish my designs?
The Starbucks logo shown on the right is a special “nostalgia” logo that they brought back to coincide with the release of their Pike Place Blend coffee; it was also used briefly to commemorate their 35th anniversary in 2006. It will have limited use and does not replace their current green logo.
o_O WTF did they do to Starbucks?!
I think that the brown Starbux logo is only a celebrating version.
brown? what am I missing. I see black (old) or green and black (new)
I think the Starbucks logos are in the wrong order. The one on the right is the original one.
Actually, the Starbucks logo on the right is there original version and used to be only be available at their original store in Seattle. It was refined, covering up the mermaid’s chest, as they began their national expansion.
They have begun using it on products all over recently.
er… Starbucks is wrong way round!
No, it’s not. The Logo on the left is the original logo.
Great post Andy, good to see how company branding changes over time.
I think most of the old ones look better expect Apples and Firefox ones have got better.
I didn’t realize Starbucks or Bestbuy had new logos! interesting. Thanks for sharing.
Very interesting how they develop. I did not realise starbucks got a new logo.. been there twice in the last week and I am sure it is still green!!
that’s cuz green is the NEW and existing logo.
the first one was the first, original logo they had.
it’s undergone many changes to be the logo we see today.