20 Best Tools for Optimizing Your Website’s Conversion Rate

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Online marketers know that having high traffic for a website is not enough, what’s most important is to convert that traffic into clients. Having a high conversion rate is key for any online business, that is why we decided to share with your 20 best tools for optimizing your website’s conversion rate.

These are some helpful tools for marketers who are looking to increase their conversion rate and learn some new optimization techniques.  Some of them are completely free, while others have both free and premium versions or premium version only.

Create the best, high-converting lead catchers, landing pages and emails, with these useful tools.


SumoMe is a suite of free tools that can be used to grow your website’s traffic. You will get multiple tools you can use, such as List Builder, for email popups, Share, for adding social icons, Welcome Mat, for displaying a full-screen call to action, Heat Maps, for seeing where people are clicking on your website, Scroll Box, for collecting emails while the user scrolls, Smart Bar, for adding a floating bar to your site, Highlighter, for tweeting portions of your article and Image Sharer, for adding social share icons ti photos.

sumome Conversion Rate

Google Analytics

Google Analytics helps you get the data you need to make smart marketing and business decisions. It contains a bunch of useful data about your visitors.

analytics Conversion Rate


You can use this tool to set up contact & lead capture forms on your website in minutes. Discover the content and traffic sources that are driving the most conversions and also gain insight into the way visitors interact with your site.

 lead capture marketing tool


The Hello Bar is a WordPress plugin that allows you to copy and paste your Hello Bar code snippet from HelloBar.com and add a floating bar to your site.

hello Conversion Rate


This tool lets you see how visitors are really using your website, collect user feedback and turn more visitors into customers.

hotjar heatmaps


BuzzSumo is a very important tool for content marketing and SEO campaigns. It gives you the ability to quickly analyze what content performs best for any topic or competitor and also find the key influencers to promote your content.

buzzsumo influencers-

HubSpot Website Grader

Website Grader is a free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security.

website grader Conversion Rate


Clicky Web Analytics is a great tool you can use to monitor, analyze, and react to your blog or web site’s traffic in real-time.

clicky Conversion Rate

Headline Analyzer

The free blog post headline analyzer tool will score your headline quality and rate its ability to result in social shares, increased traffic, and SEO.

write better headlines coschedule


Optimizely is a firm that makes customer experience optimization software for companies. This is an enterprise-level A/B testing and personalization tool for the web and mobile apps.

optimizely platform

Effective Experiments

Effective Experiments is a useful project management & workflow platform to help CRO teams collaborate and keep everyone up to date.

 project management tool


This is a free rating tool you can use to evaluate your subject line. Results from this tool are based on 3 billion+ email messages.

 email marketing Conversion Rate


With this popular survey tool you can create and publish online surveys in minutes, and view results graphically and in real time. You can send surveys to your readers and find out what you should optimize in order to make them happy.

surveymonkey Conversion Rate


You can use this tool to compare website traffic for your competitors and see any website’s traffic sources & uncover their online marketing strategies.

website traffic analytics similarweb


This tool is giving you the knowledge you need to make better decisions. This is a person-based analytics platform for your whole team.

customer intelligence analytics kissmetrics-

Crazy Egg

Crazy Egg’s heat map and scroll map reports helps you better understand how your visitors engage with your website so you can boost your conversions.

crazy egg click-

Really Good Emails

Check out the best email designs in the Universe. Get inspired and adjust your own emails accordingly.

- email designs


Find the best landing page design inspirations from around the web, on this website. See how others have created their landing pages and what you can do to optimize yours.

landing page inspiration


This tool lets you know how users are interacting with your pages right now. You will get the data you need, right on your content.

heatmap website

Iggy is an entrepreneur, blogger, and designer who loves experimenting with new web design techniques, collating creative website designs, and writing about the latest design fonts, themes, plugins, inspiration, and more. You can follow him on Twitter

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