Simply deciding to build a website and doing nothing to increase traffic is a bad strategy. At least, you should spend your time and effort to attract visitors to your site. Are you looking for some quick and simple ways to increase your website traffic? Let’s take a look at what options you have.
Updated June 30, 2022
What do you mean by website traffic?
Website traffic is the number of users who visit a website from different sources. Those sources could be linked to your site and they are sending users over to it by these methods:
- Organic – through search engines listing your pages
- Direct – when a user types your domain name to access the site
- Social – links from social media platforms
- Referral – websites referring to yours with a link
- Email – from newsletters and links in your emails
- Paid – these are users acquired from paid advertising methods.
If you decide to launch your website, like everyone starting out you will definitely face the problem of “how to increase traffic” to the site.
Website owners are constantly looking for new approaches and methods to increase website traffic and get more visitors. The Internet offers a wide variety of ways to achieve this goal. Some work great, and some don’t.
The main thing worth noting is performing a constant analysis of your website as well as your competition. It’s crucial to understand what to pay attention to when developing a traffic growth strategy.
How To Increase Website Traffic: 8 Effective Ways
In this article, we won’t be talking about the types of traffic, but we will show you how to attract as many unique visitors as possible. Although there are about a dozen ways to attract visitors, let’s get started with 8 simple ways to boost your website traffic. Keep in mind, that these methods are simple in their approach, but not necessarily easy. They will take some dedication and effort.
1. Advertising
It is an obvious method for increasing traffic, without which it is hard to imagine any digital marketing strategy. The better you set up ads and segment your audience, the faster your campaigns will start to pay off.
You can place banners on various websites or set up targeted ads with a large media platform like Facebook or Meta for business. Keep in mind that various traffic sources are suitable for different businesses and websites, and there is no one-size-fits-all channel.
For some, targeting on Facebook will work better; for others, it will be Google. What will work the best in your specific case? You’ll find out only after testing.
2. Engaging Content
Create useful content regularly and post it on your website and social media. But just publishing a few articles isn’t enough. First of all, you need to analyze the popular topics and the target audience to improve user engagement. After that, you can start creating high-quality and engaging content. In other words, try to dive deep into the topic and exhaustively and write your post better than your competition.
Again, writing engaging and relevant content is critical. Traffic will grow when others enjoy reading it and will share it with others.
If you can’t write well, it is okay. In this case, don’t be distracted from the topic and write strictly to the point, filling the text with useful information.
If everything you write does not make sense to you or your family and friends, hire a copywriter. In addition, try to insert infographics, add pictures to posts, and create video content. Work with all types of content and experiment with new formats.
3. Guest Blogging
Guest posting can positively influence your SEO strategy and boost traffic. The article you are writing for a particular site must be unique and not a copy or rewrite of a guest post you have already posted elsewhere.
Guest posting brings nice results in the form of stable traffic. However, today you should be more careful and choose only high-quality blogs that meet the standards of search engines.
Spammy blogs that are trying to manipulate search results will have a bad effect on the reputation of your resource, so it is better not to contact them even if you offer high-quality content for guest posting.
4. Email Marketing
Engaging the audience and increasing traffic are the main goals of email newsletters. Interactivity will help to achieve them. With the correct use of the email templates, you can increase the conversion by three times, if not more.
For those new to email marketing, it involves newsletters to users who have given their permission to receive emails. They must be interested in your product, services, or online store. After that, the newsletter will be interesting; the increase in traffic and the transformation of potential buyers into real ones will happen organically.
5. Social Media
Social media platforms are a good source of free traffic. If you still don’t work with all popular social networks (Facebook, Instagram, TikTok, YouTube, etc.), start creating your groups and channels right now.
Practice shows that it is much better to hire a specialist for these purposes. An experienced SMM manager will boost traffic to the website by reaching out to the target audience, will find an approach to users, and will create high-
quality and interesting content.
It is vital to keep the regularity of publications, to be partly an entertaining, predictable, and memorable resource. In addition, you should interact with visitors and followers — answer to their DMs, reply to comments, hold contests and giveaways, etc. Try to be social media active.
6. On-Page SEO
One of the most critical points in increasing traffic to the website is on-page SEO, namely the optimization of:
- Code
- Texts
- Content
- Meta Tags
- Structure
A competent approach will attract a huge number of unique users and improve your site ranking.
On-page SEO is an ongoing process. No website is perfect in terms of SEO optimization. There is always something to add, change, and improve. Search engines are developing their algorithms, and webmasters need to keep up with new requirements.
It’s extremely important to conduct an SEO audit. It will help to identify weaknesses, critical problems, and understand the scope of upcoming tasks.
7. Keywords
Keywords are search queries using which people try to find information of interest. Generating proper keywords play a significant role in search promotion and boosting traffic to the website.
If your goal is to attract customers, not visitors, then quality is more important than quantity. On the one hand, you can always attract irrelevant traffic, but if visitors don’t become buyers, this approach will be a complete waste of time. On the other hand, attracting even a small number of interested users always gives positive results. Keyword research is crucial and should be regularly done.
8. Forum Links
The essence of the method is to place links on third-party platforms with similar topics. It allows you to increase traffic through referral visitors. And in general, links to other sources show search bots that your website is of ordinary users’ interest, which gives them a signal to improve your search rank.
However, try not to become a link spammer. It’s better to write large and helpful comments and sometimes insert a link. In this case, it’s more likely that your comment will not be deleted by a moderator.
Editors Note – It’s best to reach out to the forum moderator and ask permission to add a link to your comments if it adds significant value to the readers as well as to the forum or blog owner.
Summing Up The 8 Ways to Increase Website Traffic
So, website traffic is an integral part of entrepreneurial activity on the Internet, as well as the main criterion for the success of the resource.
Here’s a quick summary of the 8 methods we covered that will help increase the traffic to your website:
- Advertising
- Engaging Content
- Guest Blogging
- Email Marketing
- Social Media
- On-Page SEO
- Keyword Research
- Forum Links
Test various methods and experiment with different formats. Remember the importance of SEO, keyword research, and optimization. Approach the issue of increasing traffic to the website comprehensively.
There are many different methods to effectively get more traffic to your site, but we wanted to give you 8 to start with so that you don’t get overwhelmed. Depending on what method you start with, it may take some time. Be patient and consistent.
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