Microcontent is imagery, written copy or videos/gifs that can be consumed in less than 30 seconds. Infographics, video clips, images/illustrations, graphs, text blurbs, memes, short listicles, email subjects, webpage titles are all considered as microscopy. A concise way of presenting data is proven to be more beneficial and effective especially when designing for a fast moving world.
Microcontent is usually optimized for social networks. Single images, short snippets of memes, 6-second videos that can easily be shared on Facebook, Instagram or Pinterest are all examples of micro-content. Different social networks have different aesthetic norms – content should be adjusted to accordingly to fit the norms of a particular platform.
There are two types of microcontent – 1. Small clusters of words that often make up the tiniest bits of the framework that provide information and direction as to how to use a website or an app can be termed as a micro-copy. It could be labeled information or copy on CTA buttons. 2. Images or gifs that lead the user to a URL is also a popular type of micro-content. When designing micro-content, it is important to think of them as fragments. It should be short, easy to understand and inviting.
In this article, we will discuss the two types of micro-content, how to put them together and some website demos that use micro-content effectively. So scroll down to learn more about how best to create better, more usable pieces of content that will make your work better.
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