6 Best Practices & Website Design Guidelines<\/strong><\/h2>\n\n\n\n\n\n- Design for The Best User Experience (UX)<\/strong><\/li>\n\n\n\n
- Make Your Site Extremely Attractive<\/strong><\/li>\n\n\n\n
- Optimize Your Website for Mobile Devices<\/strong><\/li>\n\n\n\n
- Choose the Right Color Combinations<\/strong><\/li>\n\n\n\n
- Follow the F Pattern and “Rule of Thirds”<\/strong><\/li>\n\n\n\n
- Minimize Choices – To Avoid User Confusion<\/strong><\/li>\n<\/ol>\n\n<\/div>\n\n\n<\/div>\n\n\n\n
What is web design?<\/strong><\/h2>\n\n\n\n![\"What](\"https:\/\/webdesigndev.com\/wp-content\/uploads\/2023\/05\/Web-Designers-Desk-1000x563-1-917x516.jpg\")
<\/figure>\n\n\n\nBefore diving into specific design elements and best practices, it helps to answer the question of “what is web design” and why it matters. Web design includes everything that makes your website look the way it does. <\/p>\n\n\n\n
Web design is not just about visuals, but also about having a engaging user interface (UI) which includes navigation structure, interactions, page layout, and more. These elements must provide the best user experience (UX) in order to keep users returning and engaging with your website.<\/p>\n\n\n\n
It’s how users interact with your website to complete their tasks, learn something new, search for a product, or sign up for a newsletter. Good web design includes:<\/p>\n\n\n\n
\n- Accessibility – Your website should be accessible to everyone regardless of ability or challenge. It needs to meet Web Content Accessibility Guidelines (WCAG)<\/strong><\/a>.<\/li>\n\n\n\n
- Intuitive – Users should be able to find information easily without thinking too hard. Your navigation and labeling should be clear and consistent.<\/li>\n\n\n\n
- Responsive – Mobile devices now account for the majority of web traffic, so your website needs to work on every device size and orientation.<\/li>\n\n\n\n
- Engaging – Graphics, animations, videos, and other interactive elements can help make your website more engaging and memorable.<\/li>\n\n\n\n
- Fast – Your pages should load quickly, especially on mobile devices. Make sure to optimize site speed by compressing images and leveraging caching techniques.<\/li>\n\n\n\n
- Secure – Your website needs to use SSL encryption to protect user information and keep them safe from hackers.<\/li>\n\n\n\n
- SEO-optimized – Ensure your content is optimized with the right keywords and headings to help your pages rank higher in search engine results.<\/li>\n<\/ol>\n\n\n\n<\/div>\n\n\n\n
The Guidelines & Best Practices for Web Design<\/strong><\/h2>\n\n\n\n![\"Web](\"https:\/\/webdesigndev.com\/wp-content\/uploads\/2023\/05\/Best-Web-Design-Practices-917x507.jpg\")
<\/figure>\n\n\n\nBad UX turns your site traffic away. But an exceptionally-designed website can actually help you sell more. Up to 400% more<\/strong><\/a>. Understanding web design standards and best practices will help to guide your steps in each phase of the design process.<\/p>\n\n\n\n
<\/div>\n\n\n\n1. Design for User Experience (UX)<\/strong><\/h3>\n\n\n\nTo avoid common UX problems<\/a><\/strong>, your website must have some important elements in place. Let’s picture the website as a restaurant for a moment. The site’s structure (its coding and development) is the kitchen, where all the cooking and behind-the-scenes work happens. <\/p>\n\n\n\n
\n- Content: Make sure your content is written in a way that’s easy to understand and digest.<\/li>\n\n\n\n
- Navigation: Build intuitive navigation elements, like menus and breadcrumbs, to help users find what they need quickly.<\/li>\n\n\n\n
- Interactions: Add dynamic elements like hover effects and animations to guide users through your site and lead them to the right information. Use internal linking to help them access related content in one click.<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
2. Make Your Site Attractive<\/strong><\/h3>\n\n\n\nA beautiful website is more inviting and trustworthy. Investing in quality visuals and graphics can make your pages look clean, professional, and aesthetically pleasing. Stanford’s Web Credibility Project<\/strong><\/a> explains this concept perfectly.<\/p>\n\n\n\n
\n- White space: White space is a design area not occupied by text or images. It provides breathing room and helps your content stand out.<\/li>\n\n\n\n
- Typography: Keep your font choices consistent and readable and limit the number of typefaces you use. Only use black or dark gray for text color (or white on a dark screen).<\/li>\n\n\n\n
- Color: Choose a limited color palette with no more than four main colors representing your brand.<\/li>\n\n\n\n
- Imagery: Images are processed 60,000 times faster<\/strong><\/a> than plain text. If you want to get your point across, your copy and visuals should complement one another, and visuals should do most of the heavy lifting.<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
3. Optimize for Mobile<\/strong><\/h3>\n\n\n\nToday, 55% of website traffic<\/strong><\/a> comes from mobile devices. This means that over half the people visiting your website are likely doing so from a phone or tablet. Globally, 92.3% of internet users access information from their phones at least some of the time, meaning there are about 4.32 billion mobile internet users.<\/p>\n\n\n\n
Since nearly everyone browses the web on their phones, Google decided to adjust its approach to delivering this information. Google’s mobile-first indexing<\/strong><\/a> sounds technical, but all it means is that Google predominantly uses the mobile version of a site’s content for indexing and ranking. This isn’t just for a few sites; mobile-first indexing is the standard.<\/p>\n\n\n\n
<\/div>\n\n\n\n4. Choose the Right Colors<\/strong><\/h3>\n\n\n\nColor is a powerful tool. It’s more than just visual dressing; it’s a silent communicator, subtly influencing our perceptions and emotions. When it comes to web design, the importance of color choice cannot be overstated.<\/p>\n\n\n\n
The Institute for Color Research found that between 62% and 90%<\/strong><\/a> of our initial impressions of a product or environment are based on color alone. Kissmetrics research on color psychology<\/strong><\/a> supports this, revealing that more than half (52%) of web users wouldn’t return to a site if they found its color palette unappealing.
If more than half of your visitors leave due to color choice, you know you’re doing something wrong. The key is choosing color combinations that look attractive and align with your brand identity and the mood you want to convey. Here are a few examples:<\/p>\n\n\n\n
\n- Luxury brands tend to opt for dark, muted colors like navy or black to evoke a sense of sophistication.<\/li>\n\n\n\n
- Feminine brands typically choose pastels and light hues like pink, lavender, and mint green.<\/li>\n\n\n\n
- All-natural products feature greens, blues, and browns to denote a connection with nature.<\/li>\n\n\n\n
- Social media platforms use blue to make their users feel calmer and more conversational.<\/li>\n<\/ul>\n\n\n\n
Depending on the type of brand or website you’re creating, the colors you choose should complement your message and create an emotional connection with your users.<\/p>\n\n\n\n
<\/div>\n\n\n\n5. Follow the F Pattern and Rule of Thirds<\/strong><\/h3>\n\n\n\nThe F pattern resembles the letter “F”. Eye-tracking research from Nielsen Normal Group<\/strong><\/a> shows that users typically start at the top left corner of a page and move across to the right, creating the top bar of the “F”. Then, they scan down the page before moving across again, forming the lower bar.<\/p>\n\n\n\n
Since the upper left quadrant is where users’ eyes land first, expert UX designers from agencies like Bizango<\/strong><\/a> ensure it makes a strong first impression, including key information and conversion points (a headline, brand logo, or call-to-action).<\/p>\n\n\n\n
<\/div>\n\n\n\n6. Minimize Choices<\/strong><\/h3>\n\n\n\nThe Paradox of Choice<\/strong><\/a> is an age-old adage that describes how “more isn’t always better.” Too many choices can cause analysis paralysis; that is, users become overwhelmed and don’t make a decision at all. To avoid this, focus on the user experience by minimizing the number of choices presented at once.<\/p>\n\n\n\n
<\/div>\n\n\n\nFinal Thoughts<\/strong><\/h2>\n\n\n\n![\"Web](\"https:\/\/webdesigndev.com\/wp-content\/uploads\/2023\/05\/Web-Design-Best-Practices-Summary-1000x602-1-e1685137798198-917x459.jpg\")
<\/figure>\n\n\n\nFollowing these web design guidelines and best practices can help you create a website that looks great, functions well, and engages the users. Using these six best practices can turn your site into a conversion-driving machine. Whether you’re creating a new site from scratch or revamping an existing one, these tips will ensure you have the best chance of success.<\/p>\n","protected":false},"excerpt":{"rendered":"
In this featured post we will look at how to improve user experience (UX) along with increasing conversions through 6 important guidelines and best practices regarding web design. … Continue \u2192<\/a><\/p>\n","protected":false},"author":10,"featured_media":85067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2520,2552,2627,30],"tags":[2670,2550],"aioseo_notices":[],"yoast_head":"\n6 Guidelines & Best Practices for Top Web Design That Converts<\/title>\n<meta name=\"description\" content=\"In this featured post we provide 6 practical web design guidelines and best practices that lead to better user experiences and conversions.\" 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- \n
- Design for The Best User Experience (UX)<\/strong><\/li>\n\n\n\n
- Make Your Site Extremely Attractive<\/strong><\/li>\n\n\n\n
- Optimize Your Website for Mobile Devices<\/strong><\/li>\n\n\n\n
- Choose the Right Color Combinations<\/strong><\/li>\n\n\n\n
- Follow the F Pattern and “Rule of Thirds”<\/strong><\/li>\n\n\n\n
- Minimize Choices – To Avoid User Confusion<\/strong><\/li>\n<\/ol>\n\n<\/div>\n\n\n<\/div>\n\n\n\n
What is web design?<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\nBefore diving into specific design elements and best practices, it helps to answer the question of “what is web design” and why it matters. Web design includes everything that makes your website look the way it does. <\/p>\n\n\n\n
Web design is not just about visuals, but also about having a engaging user interface (UI) which includes navigation structure, interactions, page layout, and more. These elements must provide the best user experience (UX) in order to keep users returning and engaging with your website.<\/p>\n\n\n\n
It’s how users interact with your website to complete their tasks, learn something new, search for a product, or sign up for a newsletter. Good web design includes:<\/p>\n\n\n\n
- \n
- Accessibility – Your website should be accessible to everyone regardless of ability or challenge. It needs to meet Web Content Accessibility Guidelines (WCAG)<\/strong><\/a>.<\/li>\n\n\n\n
- Intuitive – Users should be able to find information easily without thinking too hard. Your navigation and labeling should be clear and consistent.<\/li>\n\n\n\n
- Responsive – Mobile devices now account for the majority of web traffic, so your website needs to work on every device size and orientation.<\/li>\n\n\n\n
- Engaging – Graphics, animations, videos, and other interactive elements can help make your website more engaging and memorable.<\/li>\n\n\n\n
- Fast – Your pages should load quickly, especially on mobile devices. Make sure to optimize site speed by compressing images and leveraging caching techniques.<\/li>\n\n\n\n
- Secure – Your website needs to use SSL encryption to protect user information and keep them safe from hackers.<\/li>\n\n\n\n
- SEO-optimized – Ensure your content is optimized with the right keywords and headings to help your pages rank higher in search engine results.<\/li>\n<\/ol>\n\n\n\n<\/div>\n\n\n\n
The Guidelines & Best Practices for Web Design<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\nBad UX turns your site traffic away. But an exceptionally-designed website can actually help you sell more. Up to 400% more<\/strong><\/a>. Understanding web design standards and best practices will help to guide your steps in each phase of the design process.<\/p>\n\n\n\n
<\/div>\n\n\n\n1. Design for User Experience (UX)<\/strong><\/h3>\n\n\n\n
To avoid common UX problems<\/a><\/strong>, your website must have some important elements in place. Let’s picture the website as a restaurant for a moment. The site’s structure (its coding and development) is the kitchen, where all the cooking and behind-the-scenes work happens. <\/p>\n\n\n\n
- \n
- Content: Make sure your content is written in a way that’s easy to understand and digest.<\/li>\n\n\n\n
- Navigation: Build intuitive navigation elements, like menus and breadcrumbs, to help users find what they need quickly.<\/li>\n\n\n\n
- Interactions: Add dynamic elements like hover effects and animations to guide users through your site and lead them to the right information. Use internal linking to help them access related content in one click.<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
2. Make Your Site Attractive<\/strong><\/h3>\n\n\n\n
A beautiful website is more inviting and trustworthy. Investing in quality visuals and graphics can make your pages look clean, professional, and aesthetically pleasing. Stanford’s Web Credibility Project<\/strong><\/a> explains this concept perfectly.<\/p>\n\n\n\n
- \n
- White space: White space is a design area not occupied by text or images. It provides breathing room and helps your content stand out.<\/li>\n\n\n\n
- Typography: Keep your font choices consistent and readable and limit the number of typefaces you use. Only use black or dark gray for text color (or white on a dark screen).<\/li>\n\n\n\n
- Color: Choose a limited color palette with no more than four main colors representing your brand.<\/li>\n\n\n\n
- Imagery: Images are processed 60,000 times faster<\/strong><\/a> than plain text. If you want to get your point across, your copy and visuals should complement one another, and visuals should do most of the heavy lifting.<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
3. Optimize for Mobile<\/strong><\/h3>\n\n\n\n
Today, 55% of website traffic<\/strong><\/a> comes from mobile devices. This means that over half the people visiting your website are likely doing so from a phone or tablet. Globally, 92.3% of internet users access information from their phones at least some of the time, meaning there are about 4.32 billion mobile internet users.<\/p>\n\n\n\n
Since nearly everyone browses the web on their phones, Google decided to adjust its approach to delivering this information. Google’s mobile-first indexing<\/strong><\/a> sounds technical, but all it means is that Google predominantly uses the mobile version of a site’s content for indexing and ranking. This isn’t just for a few sites; mobile-first indexing is the standard.<\/p>\n\n\n\n
<\/div>\n\n\n\n4. Choose the Right Colors<\/strong><\/h3>\n\n\n\n
Color is a powerful tool. It’s more than just visual dressing; it’s a silent communicator, subtly influencing our perceptions and emotions. When it comes to web design, the importance of color choice cannot be overstated.<\/p>\n\n\n\n
The Institute for Color Research found that between 62% and 90%<\/strong><\/a> of our initial impressions of a product or environment are based on color alone. Kissmetrics research on color psychology<\/strong><\/a> supports this, revealing that more than half (52%) of web users wouldn’t return to a site if they found its color palette unappealing.
If more than half of your visitors leave due to color choice, you know you’re doing something wrong. The key is choosing color combinations that look attractive and align with your brand identity and the mood you want to convey. Here are a few examples:<\/p>\n\n\n\n- \n
- Luxury brands tend to opt for dark, muted colors like navy or black to evoke a sense of sophistication.<\/li>\n\n\n\n
- Feminine brands typically choose pastels and light hues like pink, lavender, and mint green.<\/li>\n\n\n\n
- All-natural products feature greens, blues, and browns to denote a connection with nature.<\/li>\n\n\n\n
- Social media platforms use blue to make their users feel calmer and more conversational.<\/li>\n<\/ul>\n\n\n\n
Depending on the type of brand or website you’re creating, the colors you choose should complement your message and create an emotional connection with your users.<\/p>\n\n\n\n
<\/div>\n\n\n\n5. Follow the F Pattern and Rule of Thirds<\/strong><\/h3>\n\n\n\n
The F pattern resembles the letter “F”. Eye-tracking research from Nielsen Normal Group<\/strong><\/a> shows that users typically start at the top left corner of a page and move across to the right, creating the top bar of the “F”. Then, they scan down the page before moving across again, forming the lower bar.<\/p>\n\n\n\n
Since the upper left quadrant is where users’ eyes land first, expert UX designers from agencies like Bizango<\/strong><\/a> ensure it makes a strong first impression, including key information and conversion points (a headline, brand logo, or call-to-action).<\/p>\n\n\n\n
<\/div>\n\n\n\n6. Minimize Choices<\/strong><\/h3>\n\n\n\n
The Paradox of Choice<\/strong><\/a> is an age-old adage that describes how “more isn’t always better.” Too many choices can cause analysis paralysis; that is, users become overwhelmed and don’t make a decision at all. To avoid this, focus on the user experience by minimizing the number of choices presented at once.<\/p>\n\n\n\n
<\/div>\n\n\n\nFinal Thoughts<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\nFollowing these web design guidelines and best practices can help you create a website that looks great, functions well, and engages the users. Using these six best practices can turn your site into a conversion-driving machine. Whether you’re creating a new site from scratch or revamping an existing one, these tips will ensure you have the best chance of success.<\/p>\n","protected":false},"excerpt":{"rendered":"
In this featured post we will look at how to improve user experience (UX) along with increasing conversions through 6 important guidelines and best practices regarding web design. … Continue \u2192<\/a><\/p>\n","protected":false},"author":10,"featured_media":85067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2520,2552,2627,30],"tags":[2670,2550],"aioseo_notices":[],"yoast_head":"\n
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