SEO (search engine optimization) is the process of optimizing a website to increase online visibility and traffic from search results. It positively influences the visibility of a website in search engines, however, it requires time and appropriate actions and tools. In this article, we will point out what comprehensive SEO consists of and what is <\/span>technical SEO optimization<\/span><\/a>.<\/span><\/p>\n
SEO is a complex process that consists of on-page optimization and link building (on-site and off-site). All these activities happen simultaneously and affect each other, and one cannot function properly without the other.<\/span><\/p>\n
SEO optimization consists in adjusting the functionality of the website to the preferences of visitors and search engine robots. In practice, therefore, it refers not only to the content contained on the page but also to the code itself. This includes a number of actions, of which very important is, among others, content, which should be properly developed and saturated with keywords that affect positioning. <\/span><\/p>\n
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It should be remembered that <\/span>on-site SEO<\/span><\/a> actions are long-term and you have to wait for the first effects. It is also difficult to indicate clearly when they will be visible because it depends on many factors. However, the starting point is a few, important and even key issues that should be taken into account at the very beginning of the SEO process.\u00a0<\/span><\/p>\n
Technical optimization, referred to as technical SEO<\/a>, has an important role in the positioning of websites. This term covers a number of optimization activities on the website, which refer not to the content itself, but to other elements of the website. Think of it as the “techy” stuff that needs to be done on a site that makes it optimized.<\/span><\/p>\n
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Also important are the cyclical stages of page positioning, which, as the name suggests, should take place on a regular basis so that the website can stay high in the search engine for a long time. Here, too, you have to wait for the effects, and when it comes to the various stages are indicated:<\/span><\/p>\n
It takes time and implementation of appropriate solutions for the SEO process to bring positive results. It is important to be consistent in your actions and to check for changes on an ongoing basis. This is important as it gives the possibility to modify and improve the website on an ongoing basis. The necessity of monitoring is also due to the fact that Google algorithms are not constant and are subject to updates, so they should be monitored.<\/span><\/p>\n
Ever since Google announced that Core Web Vitals<\/a> results will have an impact on ranking, technical optimization of websites has become even more challenging. Until now, many site owners knew that optimization was important, but they focused mainly on improving the experience on mobile devices or optimizing the site for better conversions.<\/span><\/p>\n
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The big challenge was to adapt the way ads are displayed to Google’s new guidelines. It was mainly about CLS, or Cumulative Layout Shift<\/a>. This parameter means that elements of a page are shifted when it is loaded or simply used. It was a very annoying experience for users because nobody likes it when while reading, suddenly a part of the page disappears or a different element is displayed.<\/span><\/p>\n
The changes we are seeing can be defined by one statement – user experience is a priority we should take into account. Why? Because for Google it is the most important ranking parameter. Many SEO specialists emphasize that SEO has recently become very simple and very difficult at the same time. Well, in order to achieve high results in Google you have to meet the expectations of your target group. Simple right?<\/span><\/p>\n
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Google follows the behavior of users. You have to remember that Google not only examines the page itself but above all measures many indicators related to the session on our site. The time spent on the site<\/a>, the number of visited subpages, the interactions performed – all these contribute to ranking factors, which in the end may bring us closer to the coveted first place in Google results.<\/span><\/p>\n
There are many methods to increase user engagement<\/a>. But one way has always been the best. Just give users exactly what they were looking for, and more. This makes it imperative that keyword positioning be extended to accurately identify the intent of a keyword. The intent is best checked by a thorough analysis of the top10 Google results because it is usually the case that these are the pages that have already responded well to user expectations and are therefore displayed high. Reverse engineering is best.<\/span><\/p>\n
There is no good SEO without a good user experience (UX). While performing technical and UX optimization we should, first of all, examine the needs and expectations of our target group. By focusing our attention on the users we will provide Google with important indicators that will help us get better rankings.<\/span><\/p>\n
Let’s follow the users because Google follows them too.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
SEO (search engine optimization) is the process of optimizing a website to increase online visibility and traffic from search results. It positively influences the visibility of a website … Continue \u2192<\/a><\/p>\n","protected":false},"author":10,"featured_media":69358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"aioseo_notices":[],"yoast_head":"\n