Services you offer<\/li>\n<\/ul>\nWithin these, you should be clear and concise<\/a>, particularly when it comes to the history and how your brand has progressed down the years. There are many ways you can showcase this information, such as Integrating bullet point snapshots and pull-outs.<\/p>\n
A good example to check out is the about us page by Duda.co<\/a>. Notice the simple to read structure and the way that they highlight key pieces of information so users can scan read, but still, get a good idea of who they are and what they do.<\/p>\n
Additionally, more and more brands are selling themselves on this page through the use of video.<\/p>\n
<\/p>\n
Simple Design<\/h2>\n
An About Us page is ultimately what it says on the tin and while there are certain aspects of content you should cover, the design should also follow certain protocols, most commonly keeping it simple.<\/p>\n
You don\u2019t need any extravagant design to tell your story, keep the design clear, concise and emphasize the key points with your design.<\/p>\n
<\/p>\n
Cover The \u201cAha\u201d Moments<\/h2>\n
When browsing the About Us page, people are actively looking as to why they should choose you for business. While testimonials will certainly help, shouting about major success in short sharp spurts will help your cause.<\/p>\n
People have a tendency to skim read, so making the big moments in your business history and your USPs stand out is incredibly important. Think about what makes you different and then ensure that among the most visible aspects of your About Us page.<\/p>\n
<\/p>\n
Don\u2019t Fill It With Jargon<\/h2>\n
Anyone reading an About Us page is at the very start of their journey with your business. In many cases they will be complete novices to what you do, therefore it\u2019s important to keep language simple, especially with B2C businesses.<\/p>\n
Instead of filling your page with industry jargon, focus more on yourself and showcase personality. This will not only make sure it\u2019s understandable, but authentic too. What\u2019s more, it\u2019ll take away that more corporate air and make you sound like a real person and ultimately more approachable as a business.<\/p>\n
<\/p>\n
Know Your Audience<\/h2>\n
Similarly, know your audience. If you have a specific target audience in mind then appeal to those within your About Us page. Consider the language your audience would use, what they like to see visually and build your page based upon that.<\/p>\n
For example, if you have a younger audience, short, snappy digestible content is preferred. Think about integrating gifs or video to sell your story and add more personality. If your audience is B2B or you\u2019re selling something a little more formal, then you need to keep the language and design more formal.<\/p>\n
<\/p>\n
Keep It Humble<\/h2>\n
While you should be showcasing the best of what your business does and offers, it\u2019s important to keep your businesses feet on the ground. Honesty and humbleness can play a major part in this. An About Us page full of brags can come across as arrogant and potentially off-putting for potential customers.<\/p>\n
<\/p>\n
Contact Us<\/h2>\nFinally, while contact us pages are valuable in their own right, after having read all about you, potential customers may then have some questions for you. Therefore within the about us page, there should be some way in which people can get in touch.<\/p>\n
This could simply be a call to action which directs people to the contact page, or something in which a user can contact directly from the about us page, whether it be a contact form or a live chat widget<\/a> that customers can open up and contact you instantly. This can increase sales significantly, as well as enhance your reputation for customer service and satisfaction.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Any website worth its salt will have an about us page. They\u2019re part and parcel of every website, no matter what it does, sells or practices. But some … Continue \u2192<\/a><\/p>\n","protected":false},"author":10,"featured_media":67758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"aioseo_notices":[],"yoast_head":"\nHow To Create and Design the Most Effective About Us Page<\/title>\n<meta name=\"description\" content=\"How To Create and Design the Most Effective About Us Page on WebDesignDev.com. Read about How To Create and Design the Most Effective About Us Page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create and Design the Most Effective About Us Page\" \/>\n<meta property=\"og:description\" content=\"How To Create and Design the Most Effective About Us Page on WebDesignDev.com. Read about How To Create and Design the Most Effective About Us Page.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/\" \/>\n<meta property=\"og:site_name\" content=\"WebDesignDev\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WebDesignDevBlog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pages\/WebDesignDev\/109134615846988\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-08T14:15:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-07T22:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webdesigndev.com\/wp-content\/uploads\/2021\/10\/001207-About-Adham-Dannaway-_-UI_UX-Designer-Front-End-Developer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Culotta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/WebDesignDev\" \/>\n<meta name=\"twitter:site\" content=\"@WebDesignDev\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Culotta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/\"},\"author\":{\"name\":\"John Culotta\",\"@id\":\"https:\/\/webdesigndev.com\/#\/schema\/person\/bee34f6e4b3d0dcefa3bfef862b30b24\"},\"headline\":\"How To Create and Design the Most Effective About Us Page\",\"datePublished\":\"2021-10-08T14:15:32+00:00\",\"dateModified\":\"2022-03-07T22:16:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/\"},\"wordCount\":1038,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/webdesigndev.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webdesigndev.com\/wp-content\/uploads\/2021\/10\/001207-About-Adham-Dannaway-_-UI_UX-Designer-Front-End-Developer.jpg\",\"articleSection\":[\"Web Development\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/\",\"url\":\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/\",\"name\":\"How To Create and Design the Most Effective About Us Page\",\"isPartOf\":{\"@id\":\"https:\/\/webdesigndev.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webdesigndev.com\/wp-content\/uploads\/2021\/10\/001207-About-Adham-Dannaway-_-UI_UX-Designer-Front-End-Developer.jpg\",\"datePublished\":\"2021-10-08T14:15:32+00:00\",\"dateModified\":\"2022-03-07T22:16:47+00:00\",\"description\":\"How To Create and Design the Most Effective About Us Page on WebDesignDev.com. Read about How To Create and Design the Most Effective About Us Page.\",\"breadcrumb\":{\"@id\":\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#primaryimage\",\"url\":\"https:\/\/webdesigndev.com\/wp-content\/uploads\/2021\/10\/001207-About-Adham-Dannaway-_-UI_UX-Designer-Front-End-Developer.jpg\",\"contentUrl\":\"https:\/\/webdesigndev.com\/wp-content\/uploads\/2021\/10\/001207-About-Adham-Dannaway-_-UI_UX-Designer-Front-End-Developer.jpg\",\"width\":1100,\"height\":446},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webdesigndev.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Development\",\"item\":\"https:\/\/webdesigndev.com\/web-development\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How To Create and Design the Most Effective About Us Page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webdesigndev.com\/#website\",\"url\":\"https:\/\/webdesigndev.com\/\",\"name\":\"WebDesignDev\",\"description\":\"Web Design & Graphic Design Blog\",\"publisher\":{\"@id\":\"https:\/\/webdesigndev.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webdesigndev.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/webdesigndev.com\/#organization\",\"name\":\"WebDesignDev\",\"url\":\"https:\/\/webdesigndev.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webdesigndev.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/webdesigndev.com\/wp-content\/uploads\/2023\/05\/2023-WebDesignDev-Logo.svg\",\"contentUrl\":\"https:\/\/webdesigndev.com\/wp-content\/uploads\/2023\/05\/2023-WebDesignDev-Logo.svg\",\"width\":601,\"height\":196,\"caption\":\"WebDesignDev\"},\"image\":{\"@id\":\"https:\/\/webdesigndev.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WebDesignDevBlog\",\"https:\/\/x.com\/WebDesignDev\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/webdesigndev.com\/#\/schema\/person\/bee34f6e4b3d0dcefa3bfef862b30b24\",\"name\":\"John Culotta\",\"description\":\"John is the chief editor here at WebDesignDev. He is a creative who enjoys writing, research,\u00a0and all things design related as well as (formerly) a full-time musician. As an entrepreneur, he has many years of experience in designing websites, packaging, logos, photo editing, and the\u00a0development of his own top-selling products on Amazon and Shopify. You can see his motivational\u00a0Instagram\u00a0account or connect on\u00a0LinkedIn\u00a0and follow him on\u00a0Twitter.\",\"sameAs\":[\"https:\/\/www.facebook.com\/pages\/WebDesignDev\/109134615846988\",\"https:\/\/www.instagram.com\/ventureupwards\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/WebDesignDev\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Create and Design the Most Effective About Us Page","description":"How To Create and Design the Most Effective About Us Page on WebDesignDev.com. Read about How To Create and Design the Most Effective About Us Page.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/","og_locale":"en_US","og_type":"article","og_title":"How To Create and Design the Most Effective About Us Page","og_description":"How To Create and Design the Most Effective About Us Page on WebDesignDev.com. Read about How To Create and Design the Most Effective About Us Page.","og_url":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/","og_site_name":"WebDesignDev","article_publisher":"https:\/\/www.facebook.com\/WebDesignDevBlog","article_author":"https:\/\/www.facebook.com\/pages\/WebDesignDev\/109134615846988","article_published_time":"2021-10-08T14:15:32+00:00","article_modified_time":"2022-03-07T22:16:47+00:00","og_image":[{"width":1100,"height":446,"url":"https:\/\/webdesigndev.com\/wp-content\/uploads\/2021\/10\/001207-About-Adham-Dannaway-_-UI_UX-Designer-Front-End-Developer.jpg","type":"image\/jpeg"}],"author":"John Culotta","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/WebDesignDev","twitter_site":"@WebDesignDev","twitter_misc":{"Written by":"John Culotta","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#article","isPartOf":{"@id":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/"},"author":{"name":"John Culotta","@id":"https:\/\/webdesigndev.com\/#\/schema\/person\/bee34f6e4b3d0dcefa3bfef862b30b24"},"headline":"How To Create and Design the Most Effective About Us Page","datePublished":"2021-10-08T14:15:32+00:00","dateModified":"2022-03-07T22:16:47+00:00","mainEntityOfPage":{"@id":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/"},"wordCount":1038,"commentCount":0,"publisher":{"@id":"https:\/\/webdesigndev.com\/#organization"},"image":{"@id":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#primaryimage"},"thumbnailUrl":"https:\/\/webdesigndev.com\/wp-content\/uploads\/2021\/10\/001207-About-Adham-Dannaway-_-UI_UX-Designer-Front-End-Developer.jpg","articleSection":["Web Development"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/","url":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/","name":"How To Create and Design the Most Effective About Us Page","isPartOf":{"@id":"https:\/\/webdesigndev.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#primaryimage"},"image":{"@id":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#primaryimage"},"thumbnailUrl":"https:\/\/webdesigndev.com\/wp-content\/uploads\/2021\/10\/001207-About-Adham-Dannaway-_-UI_UX-Designer-Front-End-Developer.jpg","datePublished":"2021-10-08T14:15:32+00:00","dateModified":"2022-03-07T22:16:47+00:00","description":"How To Create and Design the Most Effective About Us Page on WebDesignDev.com. Read about How To Create and Design the Most Effective About Us Page.","breadcrumb":{"@id":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#primaryimage","url":"https:\/\/webdesigndev.com\/wp-content\/uploads\/2021\/10\/001207-About-Adham-Dannaway-_-UI_UX-Designer-Front-End-Developer.jpg","contentUrl":"https:\/\/webdesigndev.com\/wp-content\/uploads\/2021\/10\/001207-About-Adham-Dannaway-_-UI_UX-Designer-Front-End-Developer.jpg","width":1100,"height":446},{"@type":"BreadcrumbList","@id":"https:\/\/webdesigndev.com\/how-to-create-and-design-the-most-effective-about-us-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webdesigndev.com\/"},{"@type":"ListItem","position":2,"name":"Web Development","item":"https:\/\/webdesigndev.com\/web-development\/"},{"@type":"ListItem","position":3,"name":"How To Create and Design the Most Effective About Us Page"}]},{"@type":"WebSite","@id":"https:\/\/webdesigndev.com\/#website","url":"https:\/\/webdesigndev.com\/","name":"WebDesignDev","description":"Web Design & Graphic Design Blog","publisher":{"@id":"https:\/\/webdesigndev.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webdesigndev.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/webdesigndev.com\/#organization","name":"WebDesignDev","url":"https:\/\/webdesigndev.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webdesigndev.com\/#\/schema\/logo\/image\/","url":"https:\/\/webdesigndev.com\/wp-content\/uploads\/2023\/05\/2023-WebDesignDev-Logo.svg","contentUrl":"https:\/\/webdesigndev.com\/wp-content\/uploads\/2023\/05\/2023-WebDesignDev-Logo.svg","width":601,"height":196,"caption":"WebDesignDev"},"image":{"@id":"https:\/\/webdesigndev.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WebDesignDevBlog","https:\/\/x.com\/WebDesignDev"]},{"@type":"Person","@id":"https:\/\/webdesigndev.com\/#\/schema\/person\/bee34f6e4b3d0dcefa3bfef862b30b24","name":"John Culotta","description":"John is the chief editor here at WebDesignDev. He is a creative who enjoys writing, research,\u00a0and all things design related as well as (formerly) a full-time musician. As an entrepreneur, he has many years of experience in designing websites, packaging, logos, photo editing, and the\u00a0development of his own top-selling products on Amazon and Shopify. You can see his motivational\u00a0Instagram\u00a0account or connect on\u00a0LinkedIn\u00a0and follow him on\u00a0Twitter.","sameAs":["https:\/\/www.facebook.com\/pages\/WebDesignDev\/109134615846988","https:\/\/www.instagram.com\/ventureupwards\/","https:\/\/x.com\/https:\/\/twitter.com\/WebDesignDev"]}]}},"_links":{"self":[{"href":"https:\/\/webdesigndev.com\/wp-json\/wp\/v2\/posts\/67757"}],"collection":[{"href":"https:\/\/webdesigndev.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webdesigndev.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webdesigndev.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/webdesigndev.com\/wp-json\/wp\/v2\/comments?post=67757"}],"version-history":[{"count":0,"href":"https:\/\/webdesigndev.com\/wp-json\/wp\/v2\/posts\/67757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webdesigndev.com\/wp-json\/wp\/v2\/media\/67758"}],"wp:attachment":[{"href":"https:\/\/webdesigndev.com\/wp-json\/wp\/v2\/media?parent=67757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webdesigndev.com\/wp-json\/wp\/v2\/categories?post=67757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webdesigndev.com\/wp-json\/wp\/v2\/tags?post=67757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}