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{"id":67344,"date":"2021-08-18T12:55:36","date_gmt":"2021-08-18T16:55:36","guid":{"rendered":"https:\/\/webdesigndev.com\/?p=67344"},"modified":"2023-01-25T15:36:04","modified_gmt":"2023-01-25T22:36:04","slug":"10-branding-mistakes-not-to-make-as-a-designer","status":"publish","type":"post","link":"https:\/\/webdesigndev.com\/10-branding-mistakes-not-to-make-as-a-designer\/","title":{"rendered":"10 Branding Mistakes Not to Make as a Designer"},"content":{"rendered":"

One of the most important aspects of any business is its branding. Gone are the days when businesses could carry on their operations without giving much attention to their branding. The branding serves as the foundation for their marketing and sales efforts, and hence the stronger the branding foundation, the more fruitful will be the marketing efforts.\u00a0<\/span><\/p>\n

However, branding is not as easy as it seems, especially in the present digital era. Brands knowingly or unknowingly make certain mistakes that can prove quite costly on a long or even short-term basis. As a designer, you would share a larger share of responsibility of ensuring that the branding foundation of the business is done in a robust manner. Unfortunately, there is a set process for going out the branding exercise, and many companies in a rush to start their business skip a few steps that result in hampering their business. To help you avoid such a scenario, we have compiled a list of common branding mistakes which you should avoid as designers.\u00a0<\/span><\/p>\n

1. Not Having a Branding Plan:<\/span><\/h2>\n

\"Branding<\/p>\n

Branding is not just about quickly designing logos and business collaterals. It needs to be taken far more seriously. Therefore a proper branding plan should be created irrespective of the size of the business. Unfortunately, many small firms think that they are too small for such branding exercises, and this is something that they should do when they grow a bit. But they fail to realize that branding is something that creates the identity of the business, and it is not advisable to keep changing it.\u00a0<\/span><\/p>\n

When Twitter started, it did not know it would be so huge; still, the team has put in a lot of time and resources in sorting out their branding. As a result, today, when they are one of the biggest social media platforms, they are still able to carry on with a strong branding identity. Hence it is always advisable to create a well-charted branding plan. This should include immediate goals of brand identity<\/a> and how the business wants its brand to be perceived after 5 and 10 years. The business vision of the brand should be well reflected in this branding plan.<\/span><\/p>\n

2. Underestimating the Importance of Visual Identity:<\/span><\/h2>\n

\"Branding<\/p>\n

Many brands make the mistake of thinking that a logo is just another image<\/a> that will be associated with the brand. This doesn’t seem right and deters the overall branding exercise of the business. When you as a designer set out to create the company’s brand, you need to layout the visual identity requirements. This will include creating the logo, variations of the logo to be used on different applications, and other visual elements like brand theme, favicon, and much more. Then, based on the branding plan, make this exhaustive list and create visually appealing designs for them.<\/span><\/p>\n

The visual feel of the brand is important and also has to be relevant. As the business owner, your aim should be to create a visual identity that has a lasting impact on the user\/customers and provides a good brand recall. We have witnessed firsthand the power of visual branding for so many brands over the years where they reach a stage where their logo or brand element becomes synonymous with the brand itself. When you are able to achieve this, you can say that your branding exercise has been successful.\u00a0<\/span><\/p>\n

3. Designing a Vague Logo:<\/span><\/h2>\n

\"Branding<\/p>\n

There is a long list of the dos and don’ts for logo designing. Both designers and clients need to understand that logo designing is an art in itself<\/a> and needs to be taken seriously. Brands invest huge amounts of time and resources for their logos. With the advent of digital media, logos have become all the more important as their application increases multifold. The process of logo design should start from understanding the brand, its products\/services, and the values that the business stands for. As a designer, you should also carry out market research and have brainstorming sessions with the decision-makers to gather their aspirations. No matter what you do, try avoiding the following common logo designing mistakes:<\/span><\/p>\n