We all know that most people prefer video over text. There is no point in challenging this. And even if someone doubts it, here are YouTube statistics: the video platform is the second most visited website after Google. Adult viewers spend an average of 41.9 minutes per day on YouTube, which totals billions of hours worldwide.<\/p>\n\n\n\n
Why is this so? Why do we love videos so much? More importantly, should web designers make video an integral part of their design? If so, how?<\/p>\n\n\n\n
The main reason why we love videos lies in our brain. It can recognize video footage at 77 frames per second or more. On average, a person remembers about 80% of the information from the video and 60% less from the text. And by ear, we recognize only 10%.<\/p>\n\n\n\n
One minute of video can replace over 1,500 words. At the same time, the video is much more informative \u2013 it can simultaneously demonstrate the object and describe it.<\/p>\n\n\n\n
On average, a visitor spends about 50 seconds on the website. However, if there is a video, the time spent on the site increases to almost 6 minutes. This means that video is more effective at retaining users than text.<\/p>\n\n\n\n
60% of all video content are clips describing products and services. The product video usability<\/a> boosts the chance of purchasing by 85%.<\/p>\n\n\n\n