If you can, think back to the last time you made an in-store purchase. Regardless of what you bought, did you just walk in the store and grab it and head to the checkout line? Or did you stand there and ponder over the purchase before checking out? If you\u2019re like most people, you probably pondered first.<\/p>\n
This is a typical shopping behavior among consumers simply because there\u2019s a lot that goes into making buying decisions. This same statement holds true, especially for online shopping. Consumers are already presented with numerous options of different products when shopping in-store– just imagine the pressure they\u2019re under when trying to shop online!<\/p>\n
A simple Google search for \u201cinfuser water bottles\u201d will generate page after page of results. But the average consumer isn\u2019t going to rummage through all those search results pages\u2026 they don\u2019t have time or the energy to do that. In fact, according to searchenginewatch.com<\/a>, 53% of organic search clicks go to the first link on the first page in search engine queries.<\/p>\n
Here are some tips on how to use web design to positively impact<\/a> the buying decisions of your potential customers.<\/p>\n
As humans, we are visual creatures, and the way your website looks and its functionality is going to play a critical role in a customer\u2019s buying decision. The layout of your website is actually something you want to get right from the very beginning as much as you possibly can, and it starts with choosing the right website builder. Not choosing the right one can lead to web redesign later on down the line.<\/p>\n
There are actually lots of great website builders out there but a top-rated website builder is through Shopify: https:\/\/www.shopify.com\/website\/builder<\/a>. This link will help you create a custom website to not only meet the needs of your customers but also impress them, from an aesthetics and functionality point of view.<\/p>\n
The overall layout and functionality of your site is the very thing that will keep visitors on your site longer to see what else it has to offer, but you have to get them with the aesthetics first\u2026 Think of it like dating\u2026 You have to be physically attracted to what you see before you even consider what else that person (website) has to offer.<\/p>\n
So, you have a website and you\u2019re selling products\u2026 Consumers want and need to know exactly what they\u2019re buying before buying it. Yes, this is online shopping, so how can visitors to your site actually see what they\u2019re buying without being able to physically see it or touch it? Through high-quality product images and detailed descriptions.<\/p>\n
Again, customers can\u2019t physically see or touch the products, which means their expectations are even higher as to how you can convince them to purchase your products\u2026 The convincing is in the images and details.<\/p>\n
Now you can\u2019t just think you can go and take pictures of your products and post them\u2026 There\u2019s an entire approach and strategy you have to take in taking high-quality product photos. You have to set up the perfect background<\/a>, invest in the proper equipment, get familiar with lighting, and brush up on your editing skills (among other things).<\/p>\n
If you\u2019re running an online business in this day and age, you\u2019re operating in the era of the informed shopper, meaning consumers are very particular in their purchases and will actually take the time out to research a company from top to bottom to see if it\u2019s worthy of their purchase.<\/p>\n
To succeed with flying colors in not looking like a \u201cmoney-hungry\u201d business, you want to appeal to consumers by becoming a trusted resource of information to questions and concerns they may have about topics related to your industry niche.<\/p>\n
The information you provide can come in the form of videos, blog posts, and various other forms of content. But the goal is to be a credible source of information for them. The great news with content is that you can be their trusted source of reliable information but it\u2019s also a way to promote your products too without pushing that hard sell.<\/p>\n
Ultimately, your content is going to be based on topics related to your industry niche, and within the content you produce, you can also provide links to various landing pages related to the topic of the content as a solution to the problems related to your targeted audience.<\/p>\n","protected":false},"excerpt":{"rendered":"
If you can, think back to the last time you made an in-store purchase. Regardless of what you bought, did you just walk in the store and grab … Continue \u2192<\/a><\/p>\n","protected":false},"author":10,"featured_media":64948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2615,2552,30],"tags":[],"aioseo_notices":[],"yoast_head":"\n
