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{"id":64175,"date":"2020-06-19T10:23:30","date_gmt":"2020-06-19T14:23:30","guid":{"rendered":"https:\/\/webdesigndev.com\/?p=64175"},"modified":"2021-11-29T05:16:32","modified_gmt":"2021-11-29T12:16:32","slug":"saas-websites-best-practices","status":"publish","type":"post","link":"https:\/\/webdesigndev.com\/saas-websites-best-practices\/","title":{"rendered":"SaaS Websites Best Practices and Tips to Design One"},"content":{"rendered":"

The development of any website requires acknowledging the requirements of the users in well-formulated content, web design, and testing, but the task is particularly tricky for software as a service (SaaS) companies. SaaS website design is a crucial way to get things right because the business is completely online\u2014meaning there\u2019s no brick & mortar to rely on\u2014and hands-off\u2014meaning that ideally sales are made without the intervention of an actual salesperson communicating back & forth with a potential customer.<\/p>\n

While designing your SaaS website, the impression the website gives your potential customer is very important. SaaS website design should be engaging, cohesive, and innovative.<\/p>\n

SaaS represents a low-cost and agile way for users to access software \u2013 and for SaaS companies that means there\u2019s a lot of room for opportunity and competition. This means that your website not only needs to have the right design, but it should also address pain points \u2013 particularly because it\u2019s the first interaction visitors will have with your company. Understanding the best practices can be a great way for web designers (and SaaS founders) to identify their own brand presence.<\/p>\n

Engaging Homepage<\/strong><\/p>\n

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A compelling headline<\/a>, an eye-catching product hero shot<\/a> (or explainer video clip), an obvious demo or free trial Call-to-Action (CTA), along with a clean user interface \u2014 focusing on providing a simple user experience would be a good way to represent your SaaS startup’s homepage<\/a>.<\/p>\n

Look at toggl, a time tracking app<\/a> illustrated in the above screenshot. They’re scoring well in almost every chapter.<\/p>\n

Whether it is a demo or a case study in the form of a video on the homepage, more than half of the sites took the approach. The majority of SaaS companies leverage a video but not by a significant margin to make it considered a best practice. And most SaaS companies also know about the impact of social proof elements<\/a> \u2014 such as testimonials and customer logos. These are standard best practices and key design elements that build trust and attract visitors.<\/p>\n

Website headers<\/strong><\/p>\n

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Highlight your website headers as most consumers will skim your site and your headers prevent this and seek their attention and make them browse the page longer. Creating bold, fun, and conversational headers for your website can be a great way to drive people deeper into the website. Showcase your brand personality to connect with visitors on a more personal level.<\/p>\n

Customer engaging content<\/strong><\/p>\n

The content on your site should first and foremost help your visitor, wherever they are on their journey.<\/p>\n

You can help through whitepapers, blog posts, and other useful content.<\/p>\n

Your website should be used for more than just a brochure of what your company does; it can be a highly engaging and persuasive sales tool.<\/p>\n

Ease of browsing <\/strong><\/p>\n

Create a website that is easy for customers to navigate. A simple design can be easily interpreted by customers. Mentioning all of your company information on the homepage of your website is not going to be fruitful. A clean design with one main call to action will go a long way.<\/p>\n

An example of good practice is from spa scheduling apps<\/a> that are laser-focused on getting the user to convert as soon as possible. This is, of course, valid for a lot of niches, but you’d be surprised how many businesses miss the point on browsing ease.<\/p>\n

Sleek Design<\/strong><\/p>\n

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Keep your designs up-to-date, modern, and aesthetically pleasing; this is what prospects expect from a software company. If a visitor or client does not like the presentation of your website, they will have a more negative view regarding the services you offer. Website design correlates very closely with the way prospects trust and aligns with the views of your company. Hence, a fresh design will benefit you.<\/p>\n

Effective Presentation<\/strong><\/p>\n

Using colors effectively in your SaaS homepage involves limiting your color palette to 2\u20134 colors and assigning roles to each color.<\/p>\n

For example, if orange is the color<\/a> of your first primary call to action button, you should continue to use orange for the call to action, and only for calls to action. Visually, it becomes confusing if the same color is used for more than one purpose. If you want, you can combine that orange with a green color palette on the website<\/a>.<\/p>\n

Responsive Design<\/strong><\/p>\n

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Responsive design is all about how well adapted your site is to different devices. The number of mobile devices is predicted to hit 16.8 billion by 2023, and people no longer would browse the internet solely from their desktop computers. In fact, in 2018 almost 58% of website visits were from mobile devices, and these devices made up 42% of total time spent online.<\/p>\n

Hence, making your website compatible and user-friendly for mobile devices is necessary. A responsive site is different from building a separate mobile site: it is about building one website that runs efficiently on various devices.<\/p>\n

Efficient loading time<\/strong><\/p>\n

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Slow-loading websites are forgettable and frustrating which fails to engage the client. To explain it in a simple way slow websites are bad for business. They make your potential customers unhappy.<\/p>\n

You can try to optimize your website to enhance its performance and watch how your page view count and time spent on site increases, while your bounce rate drops. Now, you may be using React<\/a> for your web app to streamline everything, but from the actual website, you should go for a more simple approach.<\/p>\n

Organization<\/strong><\/p>\n

Make sure your SaaS website design provides the utmost clarity. After all, your whole purpose is to make it easier to sell what your SaaS has to offer<\/a>.<\/p>\n

Your company may have a lot to sell, but if it isn\u2019t strategically placed on your website, it may not reach the buyers in the best way possible. Cluttered and busy sites can overwhelm visitors. Hence make your website flow and present your content in a logical sequence.<\/p>\n

Portraying your motive<\/strong><\/p>\n

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Make it easy for anyone who visits your site to know what you\u2019re offering right from the start. When someone visits a website, they don\u2019t want to spend a lot of time snooping around to find the actual purpose of the site. Make your SaaS website design user-friendly, and use it to support the motive of your business.<\/p>\n

Payment Page<\/strong><\/p>\n

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All SaaS websites should feature information about pricing, whether it is explicit in dollars or not. For higher-level enterprise SaaS products, it is often not possible to give numbers due to the complexity of custom integrations. But that doesn\u2019t mean you shouldn\u2019t have a payment page. If possible, you should use a product comparison<\/a> page to show how your pricing range is compared to other competitors. Basecamp does this better than any other SaaS product.<\/p>\n

Presenting future outcomes<\/strong><\/p>\n

Considering most of the customers, what will impress them is not your features or the company mission.<\/p>\n

In fact, it is nothing you have direct control over. It is all about their imagination. It\u2019s how they see themselves changed after using your product. One of the most effective ways to increase your conversion rate is to encourage this kind of visualization within your homepage.<\/p>\n

Social proof<\/strong><\/p>\n

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Social proof is evidence that other people have used your service and hey, they liked it alright. Social proof can be presented in the form of the following ways:<\/p>\n