The development of any website requires acknowledging the requirements of the users in well-formulated content, web design, and testing, but the task is particularly tricky for software as a service (SaaS) companies. SaaS website design is a crucial way to get things right because the business is completely online\u2014meaning there\u2019s no brick & mortar to rely on\u2014and hands-off\u2014meaning that ideally sales are made without the intervention of an actual salesperson communicating back & forth with a potential customer.<\/p>\n
While designing your SaaS website, the impression the website gives your potential customer is very important. SaaS website design should be engaging, cohesive, and innovative.<\/p>\n
SaaS represents a low-cost and agile way for users to access software \u2013 and for SaaS companies that means there\u2019s a lot of room for opportunity and competition. This means that your website not only needs to have the right design, but it should also address pain points \u2013 particularly because it\u2019s the first interaction visitors will have with your company. Understanding the best practices can be a great way for web designers (and SaaS founders) to identify their own brand presence.<\/p>\n
Engaging Homepage<\/strong><\/p>\n
A compelling headline<\/a>, an eye-catching product hero shot<\/a> (or explainer video clip), an obvious demo or free trial Call-to-Action (CTA), along with a clean user interface \u2014 focusing on providing a simple user experience would be a good way to represent your SaaS startup’s homepage<\/a>.<\/p>\n
Look at toggl, a time tracking app<\/a> illustrated in the above screenshot. They’re scoring well in almost every chapter.<\/p>\n
Whether it is a demo or a case study in the form of a video on the homepage, more than half of the sites took the approach. The majority of SaaS companies leverage a video but not by a significant margin to make it considered a best practice. And most SaaS companies also know about the impact of social proof elements<\/a> \u2014 such as testimonials and customer logos. These are standard best practices and key design elements that build trust and attract visitors.<\/p>\n
Website headers<\/strong><\/p>\n
Customer engaging content<\/strong><\/p>\n
You can help through whitepapers, blog posts, and other useful content.<\/p>\n
Ease of browsing <\/strong><\/p>\n
An example of good practice is from spa scheduling apps<\/a> that are laser-focused on getting the user to convert as soon as possible. This is, of course, valid for a lot of niches, but you’d be surprised how many businesses miss the point on browsing ease.<\/p>\n
Effective Presentation<\/strong><\/p>\n
For example, if orange is the color<\/a> of your first primary call to action button, you should continue to use orange for the call to action, and only for calls to action. Visually, it becomes confusing if the same color is used for more than one purpose. If you want, you can combine that orange with a green color palette on the website<\/a>.<\/p>\n
Responsive Design<\/strong><\/p>\n
Efficient loading time<\/strong><\/p>\n
You can try to optimize your website to enhance its performance and watch how your page view count and time spent on site increases, while your bounce rate drops. Now, you may be using React<\/a> for your web app to streamline everything, but from the actual website, you should go for a more simple approach.<\/p>\n
Make sure your SaaS website design provides the utmost clarity. After all, your whole purpose is to make it easier to sell what your SaaS has to offer<\/a>.<\/p>\n
Portraying your motive<\/strong><\/p>\n
All SaaS websites should feature information about pricing, whether it is explicit in dollars or not. For higher-level enterprise SaaS products, it is often not possible to give numbers due to the complexity of custom integrations. But that doesn\u2019t mean you shouldn\u2019t have a payment page. If possible, you should use a product comparison<\/a> page to show how your pricing range is compared to other competitors. Basecamp does this better than any other SaaS product.<\/p>\n
Presenting future outcomes<\/strong><\/p>\n
Because SaaS lacks information about personal factors, it\u2019s vital to show your visitors that people just like them or entities they respect have given you the stamp of approval.<\/p>\n
A Manual Or FAQ<\/strong><\/p>\n
For every customer that asks for the 100th time about your refund policy, there are many who have the same query but never bother contacting you. Those customers are most likely to immediately turn to a competitor to fulfill their objective. Even just a short FAQ can prevent some of them from immediately turning away and give your service a second chance. Hence always include a manual to present the procedures of your site in a detailed manner.<\/p>\n
Analyzed Blog Posts<\/strong><\/p>\n
A lot of SaaS companies make the mistake of simply feeding their most recent blog posts into the homepage.<\/p>\n
If you\u2019re going to show blog posts, we believe it\u2019s better to analyze and find the blog articles that give the best returns in terms of engagement, signups, or lead magnet downloads and present them on the homepage.<\/p>\n
Hover Tips<\/strong><\/p>\n
When your users have to enter data or complete a form, it is important to introduce hover tips.<\/p>\n
If there’s a field that needs filling, offer an explanation or clarification that will appear once you hover the mouse over. It is surprising how little sense some forms can make to an outsider or how for one reason or another you might lose people who simply will not understand how to fill a form. You could have retained from losing such a customer by introducing a quick hover tip.<\/p>\n
The footer<\/strong><\/p>\n
Regular updates<\/strong><\/p>\n
The development of any website requires acknowledging the requirements of the users in well-formulated content, web design, and testing, but the task is particularly tricky for software as … Continue \u2192<\/a><\/p>\n","protected":false},"author":10,"featured_media":64185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"aioseo_notices":[],"yoast_head":"\n