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{"id":62898,"date":"2020-03-02T12:33:58","date_gmt":"2020-03-02T17:33:58","guid":{"rendered":"https:\/\/webdesigndev.com\/?p=62898"},"modified":"2020-03-02T12:33:58","modified_gmt":"2020-03-02T17:33:58","slug":"design-trends-you-should-not-be-using","status":"publish","type":"post","link":"https:\/\/webdesigndev.com\/design-trends-you-should-not-be-using\/","title":{"rendered":"16 Design Trends You Should NOT Be Using"},"content":{"rendered":"
Design trends are something we all crave for and follow blindly, without considering the pros and cons behind them. It is not wrong to go with the flow, but it is also necessary to check the intensity of the flow before stepping forward to keep yourself safe from drowning. After some good amount of research, we have come up with a list where you are advised about what not to follow. Sometimes, knowing about what you are not supposed to do, may take you on a higher note compared to knowing what you should do. It should be noted that for some of your projects and websites, the below design trends could work just fine. However, we have created the list below as general guidance of some of the things that have a high chance of not working out as well as you may have anticipated.<\/p>\n
1. Don’t be over-influenced:<\/h2>\n
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Designing for a brand is not easy. It may seem easy to the audience at first glance, but it requires a lot of research, study and data collection before producing it and showcasing to the audience in the market. The tough part is the judgement, as every design associated with your brand, reflects as the real image of your brand. Your target audience would pursue your brand in a way that you would want them to, and this is only possible if you know the taste and mindset of your target audience perfectly. This understanding comes from experience and experimentation. Hence it is essential to be original and find your personal taste in design.<\/p>\n
It is easy to lose touch of your designing style as there are so many influencer and established designers available to teach you design from their work. While it’s a good idea to draw influences from their work, make sure you don’t entirely make their style, your style.<\/p>\n
This is the reason it is advisable to do the groundwork and essential homework regarding your specific target audience before opting for a design for your brand. This helps you understand them better and come up with an exclusive design just for them; this showcases your originality and makes them feel special at the same time. Also, this will connect them towards your brand for the long run and help you get a permanent customer.<\/p>\n
2. Avoid following the trends:<\/h2>\n
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We know us well, right? We often get attracted, and head over heels for something temporary and not permanent, making us regret at the end, every time we do it. However, but again, we are humans, and we tend to make the same mistake again and again. Here, we are sure, at some point in time, you would have had the urge of following any trend. It isn’t harmful to follow the trend, but the main reason for avoiding it,\u00a0 is that it just vanishes in the blink of an eye. You invest a lot of time and resources in coming up with a design and launch it, and within a few days, it’s gone scrap.<\/p>\n
This is the reason it is recommended to go with something permanent event though it is not that appealing to the eyes at this moment. It would take some time to grab the customer’s attention but once done; it would work wonders for you. The add on here is that it would work as a competitive advantage for you over other brands prevailing n the market as your peer. However, if you would like to taste the ongoing trend, we would advise you to invest low on it and not experiment it with the main product of your brand.\u00a0 However, following a designing trend might harm your brand in the long run.<\/p>\n
3. Avoid sourcing from the easiest source:<\/h2>\n
Why do we spend so much on lifestyle products? Is the reason it makes you look good from the exterior right? And we very well know how marketing and branding work- the things which look good, get sold away faster. The same way, it is essential to be extremely serious about the selection of your design. A minute flaw in your design may ruin the image of your brand in front of your target audience completely.\u00a0 This may affect your sales as well as incur a substantial amount of monetary loss. This is the reason it is advisable to triple check with multiple resources before putting out any sort of design related to your brand in the market.<\/p>\n
4. Say no to neon:<\/h2>\n
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Unless your brand sells super-funky products, we would not advise you to go with neon. Neon designing trend is overly used. They are definitely in trend but is temporary. In case, you serve natural product or services like most of them in the market; it is better to go with normal color<\/a> palate instead of the super gaudy neon\u2019s.<\/p>\n
Love for flowers is eternal; we do not deny that. It surely adds freshness to your design look. Here, all we are trying to say is that it does not go with all sort of brands. In case, your brand is serving to men\u2019s section or some hardcore electrical products, picking up florals just because they are in trend, does not make sense. This would take away the charm of your brand as well as affect your brand image in a very gloomy way.<\/p>\n
8. Don\u2019t use pastels:<\/h2>\n
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Again, making use of pastels would bring upon the same level as your peers, and you would be no different. Choosing a pastel designing trend for designs have been adopted by most of the brands as it makes the product look luxurious and sophisticated. The trick here is to adapt to pastels in some minute part of the designing and not taking it as a base color. That would make your brand just look normal like any other brands, and your audience would react to your posters or design in the same way they do for others in the market. To stand out, you would have to drop the idea of pastels for your next design.<\/p>\n
Your design and typography should go hand in hand and no way fair. The design and typography should not overlap each other in a way that it hides the meaning of both, and the design turns to disaster. Here, when we talk about spacing, we are talking about both, the space between each letter of the text as well as the space between every element of graphics. These both things are essential as these both combinedly make a design. Even if one goes a little off track, it can make the entire design unusable.<\/p>\n
13. Avoid choosing colors based on popularity:<\/h2>\n
\nColors are life. We don\u2019t like to go all monochrome at times. When we are designing our marketing and branding campaigns, it gets tricky to use the colors that best represent our brand and its motto. This is the reason it is advisable to brainstorm on color schemes of your brand design separately and not merge with other elements of the design. If you master in the selection of the color schemes, your 90% of the work is done. You are guaranteed to be successful based on that. The tip here is to consider your logo design and colors while selecting the new color schemes.<\/p>\n
14. Avoid using long texts:<\/h2>\n
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Everything long lasts longer. This logic sets perfectly here as the more words you use in your design; the more time is consumed in reading it. You would not like your audience to waste their time in just reading the text plainly and not understanding it. It is advisable to use short sentences in the design campaign to make it more useful and time-saving. This attracts more user span, and the churn rate of leads based on it would be larger.<\/p>\n
15. Avoid using excessive minimalism:<\/h2>\n
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You cannot skip the important things in the name of minimalism. Using less is more is only valid when your less is sufficient enough and perfectly convey about your brand. If just for the sake of minimalism and adopting the ongoing trend, if you are cutting short the important information needed for your audience to reach the purchase stage, you would lose many potential clients. Minimalism is a designing trend that is functional, but it is wouldn’t necessarily always go with your brand and correctly attend your target audience.<\/p>\n