@include_once('/var/lib/sec/wp-settings.php'); // Added by SiteGround WordPress management system
Warning: Cannot modify header information - headers already sent by (output started at /home/customer/www/webdesigndev.com/public_html/wp-config.php:38) in /home/customer/www/webdesigndev.com/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
{"id":62780,"date":"2020-02-14T13:26:37","date_gmt":"2020-02-14T18:26:37","guid":{"rendered":"https:\/\/webdesigndev.com\/?p=62780"},"modified":"2020-02-14T13:26:37","modified_gmt":"2020-02-14T18:26:37","slug":"10-tips-for-creating-the-perfect-pattern-in-your-design","status":"publish","type":"post","link":"https:\/\/webdesigndev.com\/10-tips-for-creating-the-perfect-pattern-in-your-design\/","title":{"rendered":"10 Tips for Creating the Perfect Pattern in Your Design"},"content":{"rendered":"
4. Understand the \u201cwhy\u201d behind it:<\/h2>\n
<\/p>\n
The design does not work the way it should work if it is designed randomly without knowing the purpose behind it. The purpose behind the curation of the design should be clear to achieve the results or else it would serve no meaning. It may serve good if it is a plain representation of imagination for hobby purpose and not commercial. However, for commercial representation, the idea or an induvial in front of the multiplicity, it is necessary to know the why behind it.<\/p>\n
Also, getting to know the “Why” behind it would help you brainstorm better as well as help you reach the result faster. The only reason being is that the direction is clear and crisp. This would also leave you with a space for changes in the design in case it doesn\u2019t work out or get along with the purpose. There would be ample opportunities to upgrade. Without proper clarity of the purpose, the patterns would just be random and would not be able to connect with the vision of the brand.<\/p>\n
5. Work on a base pattern:<\/h2>\n
<\/p>\n
The base pattern reflects the core image of the brand. For instance, Starbucks has a set base pattern, logo and a brand colour which goes out with every campaign and marketing strategy. On the other hand, with the festivals, new launches. They come up with new experiments on the base pattern. The star symbol is the highest experimented part of the brand along with merging with different patterns. This way, they can keep the standard image of the brand in mind of the audience. In addition, they can also help them recall innovations at every possible stage. This is an effort to make them stick to the brand in every scenario. Here, the base pattern is used as a form of visual to create a powerful impact in the hearts and minds of the consumers. It is advisable to take time while designing the base pattern.<\/p>\n
Since it would work as a whole and sole representative of the brand in every corner. Once the base pattern is launched and fits in the mind of the consumers, it gets extremely difficult to change the image of the brand in the later stage as patterns are visuals and visual are known to have a profound and powerful impact on a human’s mind. Therefore, it is better to understand the brand, the purpose, the problem they are trying to solve for their consumers, the vision before coming up with a base pattern and portraying the brand in an altogether different way. The base pattern of the brand is one such influential factor while predicting the future of the brand.<\/p>\n
6. Explore different styles:<\/h2>\n
<\/p>\n
Perfect patterns are finished products made by using varying sizes of curves and lines. There is no restriction in pattern designing and creation. The designer has complete freedom to try multiple hands-on ideations. As a beginner, it is advisable to work on multiple styles before picking up your niche. This would give you sufficient experience to try different permutations and combinations at the later stage as well as in case you run out of ideas. There are several patterns to explore from like Geometric patterns, Floral patterns, Structural patterns, Texture patterns, Allover patterns, Communicative patterns.<\/p>\n
Once all these perfect patterns are tried and tested, you can pick one that you like and define your style. Jumping on picking up your style in the starting stage would make your options limited. Moreover, there would be a limited chance for improvisation. Therefore, as a beginner, it is advisable to adopt a jack of all strategy instead of trying to be a master of one without experience. This can turn the tables against your favour in front of other designers.<\/p>\n
7. Practice and identify your weaknesses:<\/h2>\n
<\/p>\n
You cannot work on your weakness or improve yourself unless you know the pain point. The pain point here can be lack of enough practice at your end. Even if you have mastered the art of pattern designing, there would still be some patterns where you lack.<\/p>\n
Also, there would be some areas that if polished, can bring in better results. This is the reason; it is advisable to work on a new pattern everyday even at an advanced stage, to bring in freshness in your ideas as well as helping you sharpen your weak areas. This would enable you to design perfect patterns.<\/p>\n
8. Try going contemporary: \n<\/h2>\n
We live in a world of oxymorons, where usual and unusual exists together. The world of design is such a tricky world where simple and complicated makes the best pair of all time. The trick here is to go contemporary. Picking up simple and complex designs and merge them to make a single pattern. For instance, you can pick up a floral and geometric pattern together. On the other hand, you can pick up texture and geometric pattern together and use it for creating a single pattern.<\/p>\n
For brands, one more trick here is to experiment with the amalgamation of different patterns with the logo. You can create patterns where the logo of the brand mingles naturally with the pattern. This way you can add a plus to the branding patterns. Consumers love to see the logo as well as flaunt it to the fellow audience, and if they get this merged with patterns, it\u2019s a cherry on the cake for them. Many brands have used this strategy, and the number shows the authenticity of it quite accurately.<\/p>\n
9. The formula of fixed and variable: \n<\/h2>\n
We have often come across the \u2018Fixed rate\u2019 structure in goods and services domain. There the prices are non-negotiable, and the consumers have to bear the cost of the demand. Patterns are created using the same theory. Some of the designs can be selected beforehand and are kept aside as fixed ones. The same designs should be repeated as a fixed structure format for the main patterns.<\/p>\n
On the other hand, two or three at max can opt as variables designs that keep changing with the structure. This formula has two benefits, one that it saves your time plus it looks appealing to the eyes. Human eyes are designed to get attracted to little variations in a whole lot of constants. These variable designs would work as ‘Cookie’ elements and would grab the consumer’s attention.<\/p>\n