Brutalism has grown in popularity as a backlash against conventional web design principles that emphasize harmonious colors and typefaces. These sites may have a retro feel that harks back to the early days of the internet when designers had access to a minimal number of fonts such as Arial and Times New Roman. Crude color palettes are another way of creating an \u201cold-school\u201d vibe.<\/p>\n

In the world of architecture, Brutalism is associated with 20th-century anti-capitalist, socialist politics. On the web, some designers use Brutalist designs as a rebellion against the so-called \u201cbest practices\u201d of the 21st-century. You\u2019ve probably noticed that a lot of websites now look the same, relying on a similar set of templates and drag-and-drop design tools. Brutalist design can be conceptualized as a way of fighting back against the homogenization of the internet. It celebrates expression rather than adherence to bland corporate concepts.<\/p>\n

Brutalist websites are popular with freelancers, creatives, and brands who want to appeal to a contemporary audience. A stark webpage can be an effective, memorable platform for an important message or brief introduction to an individual or business. This approach is also a smart choice if you are staging a one-off event or exhibition and want a webpage that communicates key details and opening times.<\/p>\n

However, Brutalism isn\u2019t for everyone. Some people find Brutalist websites cold. This style is for brave designers who know their work won\u2019t appeal to all audiences. You need to think about your target audience before taking this route. If you are trying to reach a conservative audience, or a demographic who appreciate a more calming style of website, Brutalism probably isn\u2019t appropriate.<\/p>\n

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This school of web design makes for a novel, refreshing user experience. Brutalism doesn\u2019t work for every brand, but it can be adapted to most niches. If you are selling products or services online, you may be interested to know that this style can boost conversion rates, mainly because faster-loading websites attract buyers and retain their interest. <\/a><\/p>\n