If you would like to go a step further than an opt-in box or lead magnet, you might decide to give away something even more valuable once in a while. A giveaway might be best promoted through Facebook or Instagram for a wider reach, cheaper advertising costs, and to maximize your chances of going viral.<\/p>\n

You will want to make sure that the prize is targeted to your audience, not just a random item that is unrelated to your products and services. A giveaway that appeals specifically to your potential customers will attract qualified leads who need what your business has to offer.<\/p>\n

Below you will see a giveaway offered by the jewelry candle company JewelScent with a simple entry form:<\/p>\n

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Another great way to grow your email list makes use of the assets you already have, namely, your current subscribers. Word-of-mouth marketing is very powerful, so why not go one step further and set up a referral program.<\/p>\n

This clever tactic helped the likes of Uber, PayPal, and even Tesla to become successful in their fields. With referral programs, you are offering bribes (loosely speaking) to the contacts on your email list to spread the word to their friends and family.<\/p>\n

For maximum impact, you might offer something valuable in exchange for a referral.\u00a0 You have probably seen coupons and discounts on offer, or even a free gift, for sharing a service or product with other people.<\/p>\n

There are also ways to get referrals at no cost, where you don\u2019t need to actually bribe your subscribers with gifts – simply add an option to share a newsletter with friends.<\/p>\n

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