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<\/a><\/p>\nTaking steps to improve user engagement on your website is a key factor in finding success. Whenever a user lands on your page, you want them to stick around<\/strong> for a while. However, visitors will only absorb content and remain loyal to your brand<\/a> if it\u2019s engaging enough to capture their attention within seconds.<\/p>\n
There is a term User Experience or UX<\/span><\/a> which may be considered by some to be synonymous with User Engagement<\/span>. All though, there is a difference. The way to look at it is if the user had a good experience (UX), then your website was designed well enough to get users\/visitors to “engage” with your content, through the design features and functions.<\/em><\/p>\n
\n“Good user experience by design will result in effective user engagement”<\/em><\/p>\n<\/blockquote>\n
It’s safe to say that most websites want site visitors to consume their content<\/strong> resulting in a conversion of some kind. If you’re reading this, you most likely want to improve your website visitor engagement for the purpose of a positive end result where users are regularly:<\/p>\n
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- Joining<\/strong> your newsletter or membership<\/li>\n
- Participating<\/strong> in online discussions<\/li>\n
- Downloading<\/strong> your digital product<\/li>\n
- Clicking<\/strong> on an affiliate link<\/li>\n
- Purchasing<\/strong>\u00a0your product.<\/li>\n<\/ul>\n
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8 Tips On How to Improve User Engagement On Your Site<\/h2>\n
Whatever the case may be, focusing on better user engagement can help you reach your goals quicker. Here are some things you can do right away to improve user engagement on your website.<\/p>\n
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(Like this image? Download it for free plus 10 more like it at Adobe Stock<\/a>)<\/em><\/p>\n
Use headings and subheadings<\/strong> with great typography<\/a> that\u2019s easy to read. It’s wise to incorporate bullets and lists<\/strong> where possible. These are great for quick references, topics, and important points you’re trying to get the user to quickly remember or understand.<\/p>\n
When creating your content, it’s important<\/strong> to not only write persuasive and interactive\/engaging content, but it’s important to write your content for being actually noticed. After all, if no one knows your website even exists, then improving user engagement is a moot point right now.<\/p>\n
So, let’s take a look at the next critical copywriting element<\/strong> that all website owners need to focus on<\/strong> along with user engagement. This would be search engine optimization.<\/p>\n
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(Like this image? Download it for free plus 10 more like it at Adobe Stock<\/a>)<\/em><\/p>\n
There is a balance<\/strong> to how many words your content should contain for SEO<\/a> (search engine optimization) purposes and also keeping your visitors engaged with your content. With too much content you may risk disengaging the reader and they might fall asleep.<\/p>\n
On the other hand, the content may not be long enough to provide enough data to prove it’s relevant for the reader and worthy of being indexed by search engines. Therefore, it’s good to have a general understanding<\/strong> of how UX (user experience) design affects your webpage SEO.<\/a><\/p>\n
Studies show that word count<\/a> <\/strong>can make a difference and possibly 1447 words is the sweet spot<\/strong>, especially for bloggers. However, there are many factors<\/strong> that go into SEO copywriting<\/a> that need to be considered. As with many things in life, there’s a balance.<\/p>\n
Generally speaking, shorter content is almost always the better way to go to keep users from getting information overload<\/strong> which will discourage user engagement. However, there are reasons long-form content<\/a> is preferred<\/strong> such as with sales letters and for SEO optimization.<\/p>\n
The richer, more in-depth, quality content there is the better chance of showing both users and search engine bots<\/a> (ie; Google, Bing, Yahoo, etc.) that your page has valuable keyword-relevant information<\/strong>. When this happens, users are more likely to stay engaged with your content.<\/p>\n
Regarding sales copy, direct response advertisers have found that long copy outsold short copy<\/strong> during split test trials, but the copy has to be well written and persuasive<\/strong> to win the long-form content challenge.<\/p>\n
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(Like this image? Download it for free and 10 more like it at Adobe Stock<\/a>)<\/em><\/p>\n
Users want to be entertained<\/strong>. Providing a good mix of images, video, audio, and infographics<\/a>\u00a0makes the content more engaging and enjoyable to read<\/strong>. When was the last time you read an article that was just all words and did not have one or more of these media elements?<\/p>\n
Speaking of infographics, in a survey conducted by Venngage<\/a>, 32.5% of marketers surveyed in 2020<\/strong> use original types of graphics like infographics on a more frequent basis<\/strong>.<\/p>\n
Combine static JPEG and PNG images with GIF images that grab users’ attention. The motion of a .gif image will be a sure way of getting the user to be curious about what the image is actually doing. A great way to do this is to include entertaining optical illusion images and guessing game images where the user will need to click a button to add their answer. Curiosity is the key here to enhancing or improving user engagement.<\/p>\n
Having an audio transcript embedded in your webpage is a simple way to give the user an option to listen to the content while reading it at the same time.<\/p>\n
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