Chances are, a good chunk of your viewers are browsing through your website on their smartphone. If your webpage isn\u2019t mobile friendly, it makes it really difficult to follow along. Ensure that your website is mobile friendly, and you can reach out to a different range of viewers.<\/p>\n

A website needs to be easy to navigate. If someone has to constantly go back to the home page to make their way somewhere else on your website, you\u2019ll likely lose them. To make your website easy to follow, ensure that you have a menu option available on every page viewers go to.<\/p>\n

7. Contact Information<\/h2>\n

Even if you\u2019re not selling a product or service, your website should have your contact information. Many viewers like to send in their thoughts about the content you publish. Having the ability to do that will help keep your viewers dedicated to your website.<\/p>\n

8. Quality Over Quantity<\/h2>\n

It\u2019s easy to get into the mindset that you need always to pump out content on your website. That if you don\u2019t have something uploaded every day, you\u2019ll lose readers and followers. However, remember that the content you upload is what makes your website. So, if you\u2019re worried about how many things you post over how good it sounds, you\u2019ll lose followers that way.<\/p>\n

9. Variety<\/h2>\n

When it comes to variety, it doesn\u2019t necessarily have to be multiple different topics. What it does mean, though, is that you try different ways to cover what your website is about. If your main focus is on gardening, find unique topics that still relate to gardening. Don\u2019t just keep publishing the same \u201chow to\u201d tips that you\u2019ve likely already covered.<\/p>\n

10. Target Audience<\/h2>\n

If you don\u2019t have an audience in mind, it can be challenging to grow your website and its impact. Thinking that what you upload will appeal to every person, no matter their age, gender, or values, is not going to grow your site.<\/p>\n

To up your online game, you need to narrow down who you\u2019re trying to appeal to. Anytime you go to publish content, ask yourself two major questions: does this content reflect and connect with my target audience? Will this content have the potential to get shared amongst my target audience? If you answer no, then you may need to go back and edit your piece.<\/p>\n

11. Structure<\/h2>\n

Structure is essential in many ways for a website. To start, you want the overall site to have structure, clarity, and flow. That ties in with it being easy to navigate, mobile friendly, and consistency.<\/p>\n

Where structure also comes into play is with what you publish. Whether you\u2019re posting 1000 word article or a quick blurb on a new product, if there is no clear structure in the piece, it makes it difficult to follow. When someone\u2019s online, they don\u2019t want to spend time analyzing a simple piece just to understand your point.<\/p>\n

We live in a world where people want things instantaneously, their online content especially. Highspeed internet has spoiled us to the point that if a website takes several seconds to load, that person will skip to somewhere else.<\/p>\n

Don\u2019t let that happen to you. Ensure your website isn\u2019t loaded with useless add-ons that slow down the responsiveness of your website, especially when on a mobile device.<\/p>\n

Take a moment to go through your website to ensure you have the points above integrated. Many of these points may seem like they aren\u2019t a big deal. However, in the large scheme of your webpage, every add-on counts in one way or another.<\/p>\n","protected":false},"excerpt":{"rendered":"