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{"id":58424,"date":"2023-04-02T18:08:54","date_gmt":"2023-04-03T00:08:54","guid":{"rendered":"https:\/\/webdesigndev.com\/?p=58424"},"modified":"2023-06-14T09:30:28","modified_gmt":"2023-06-14T15:30:28","slug":"web-design-and-seo","status":"publish","type":"post","link":"https:\/\/webdesigndev.com\/web-design-and-seo\/","title":{"rendered":"Web Design SEO: Tips, Tricks & Common Mistakes"},"content":{"rendered":"\n

Web design and SEO go hand in hand. You can not effectively develop a website without using the best practices of SEO.<\/p>\n\n\n\n

What is SEO and what impact does it have on your website? SEO stands for search engine optimization<\/strong><\/a>. This is a technique in which a search engine or a web crawler (bot) explores, reads, and understands your content and your offering. If done well, this can improve your website traffic and can improve the visibility of your website dramatically.<\/p>\n\n\n\n

Most businesses don\u2019t think about SEO until after the site is built. You could have a website that looks good on the surface but if it is not optimized for the users to find what they are looking for, it is not going to do well in the end.<\/p>\n\n\n\n

SEO should be an integral part of your website designing and building process and having an SEO strategy in place will not only help with the overall ranking and visibility but also help turn the user into a happy customer. If it’s too much to tackle on your own, consider a professional web design service like the experts at\u00a0Digitalsilk.com<\/strong><\/a> and others.<\/p>\n\n\n\n

As a business owner, you should first have a clear understanding of the company and your offering. Once you have this in place structuring your web pages around your value proposition in addition to applying SEO best practices will help you create a functional website that is visible and user-friendly<\/strong><\/a>.<\/p>\n\n\n\n

We have gathered some tips on how best to optimize your site for better visibility and ranking. Let’s start with a few basics of web page optimization.<\/p>\n\n\n\n

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1. Create clear, structured, and intuitive web pages<\/h2>\n\n\n\n
\"Create<\/figure>\n\n\n\n

When designing or building a website, it is important to have good SEO practices in place and structure the web pages accordingly. This will help your website rank higher and help users find information effortlessly. A “pretty” website doesn’t necessarily equate to an optimized, SEO-friendly site. It may look great, but it probably isn’t a profitable or high-conversion website<\/strong><\/a> if it’s not getting search engine traffic.<\/p>\n\n\n\n

Search engines go through your content page by page (crawling with bots) so make sure to organize your pages in a clear and structured manner. Web crawlers search for link structures to find indexed pages. By structuring your site well, your pages are bound to be easily indexed and found.<\/p>\n\n\n\n

The general rule of thumb is that users should be able to find what they are looking for in no more than three clicks. So building your web pages to have intuitive navigation will help the users find relevant content in the least amount of time possible.<\/p>\n\n\n\n

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2. Use Keywords in Your URL<\/h2>\n\n\n\n
\"Using<\/figure>\n\n\n\n

Use a single keyword\/phrase in your URL for the best optimization. Also, the use of hyphens instead of underscores is preferred. When you use underscores in your URL, web crawlers read the phrase as one single word. So if you are thinking of using multiple words, make sure to break them up by using hyphens instead.<\/p>\n\n\n\n

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3. Static vs Dynamic URLs<\/h2>\n\n\n\n

Static web addresses have legible keywords in their URLs. Here is an example:<\/p>\n\n\n\n