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Your content means everything to the success of your website. From the messages that you send to site visitors to how users experience your site, it all comes down to written and visual content. Give yourself plenty of time to brainstorm all of the necessary content ideas that fit within your company\u2019s website.<\/p>\n

Once you have a good idea of the pages you will need to create and the general aesthetic you will want to achieve, you have to begin to put it all together. With a more complete view of your site\u2019s overall look and feel, you can more confidently tweak your overall strategy and execution of your site\u2019s content.<\/p>\n

Your content will inform how your site is going to be designed and function. Don\u2019t put off writing the content for your site in order to ensure it is properly proofread and audited to launch the most complete product you can.<\/p>\n

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Based on what you have developed for content, you will need to develop an ideal framework for how your content will be displayed from page to page and as a complete website. Each detail should be carefully planned so that your developer can actualize your vision properly.<\/p>\n

SEO, or Search Engine Optimization, is a set of search engine marketing best practices that you can implement within your site to make it easier to crawl. You can save time and maximize your online reach by launching a site that has been optimized for Google from the start.<\/p>\n

From keyword research to meta data, ensuring that you adhere to certain best practices will allow search engines to identify your content as valuable and feature it higher in search results. Without an SEO strategy, you run the risk of missing out on significant amounts of traffic that you need to run a successful website.<\/p>\n

Take time before launching your website to ensure that your site is optimized for search engines on all devices to hit the ground running with your new site.<\/p>\n

#5 Promote Your Launch<\/h2>\n

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New sites take time to receive the credibility necessary to rank well on Google. In order to get the word out about your new site, you\u2019ll want to take advantage of platforms that already have a built-in audience such as Facebook, Instagram, Twitter, Pinterest, etc.<\/p>\n

Even print marketing can work to promote the launch of a new website. Put up a sign in your brick and mortar store or a flyer in a local caf\u00e9 to let your local fans know you\u2019re going digital.<\/p>\n

You should have a good idea of who your ideal audience is and where it is online that they spend their time. Advertise on specific websites, networks and joining the conversation in niche forums with a similar demographic to your site.<\/p>\n

Create a press release to inform potential visitors on who you are and what your site will be about.<\/p>\n

#6 Seek Feedback<\/h2>\n

You can get help from friends, family and even your audience. You\u2019ve spent countless hours working towards a specific vision. It can be easy to be so focused on your own vision for the site that you could overlook certain small elements that can make a big difference in your site\u2019s appearance and navigation. A second opinion can be a quick way to find small edits that can make a significant impact on your site.<\/p>\n

Another great unbiased source of information will be your marketing and site analytics. Tracking your site\u2019s performance after it is launched can provide necessary feedback on your whole site\u2019s a certain page\u2019s performance. Keep in mind that your site is a fluid project and that there is likely always a key piece of insight to be gained and changes to be implemented along the way.<\/p>\n

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The last thing you want to do is go through the rigors of perfecting your new website, successfully launching it and having one minor malfunction in your code cause your entire site to crash. This is why it is imperative to create backed up versions of your site to protect against errors.<\/p>\n

Having multiple versions of your site also allows for easy testing of different marketing and engagement strategies. Whether you want to create different versions of your site to account for seasonal promotions or you\u2019re wanting to test which style connects best with your audience.<\/p>\n