<\/a><\/figure>\n\n\n\nMany clients will naturally scroll down and find more information on a web page. However, when a site has too much information packed into a small space, the site will not feel simple or attractive to the client.<\/p>\n\n\n\n
Make use of white space so that your site feels clean and fresh. This will enable your viewer to take in the information he needs and form a positive assessment of your site. You don\u2019t want to demand too much of your customer while trying to encourage him to make a purchase.<\/p>\n\n\n\n
Once you have displayed your products and convinced your customer that only your wares will meet his needs, you will need to guide him on how to make a purchase. This includes making use of a Call To Action button (such as add to cart). These buttons show customers how to make purchases on your site. If they are hard to find, your customer will be left in the dark and you will lose sales.<\/p>\n\n\n\n
Instead of making your call to action button inaccessible, you need to ensure that it is the most visible button on your page. You can do this by keeping your button large, creating a vivid contrast between your page and your call to action, or using a bright colour. Keep your button in the upper half of your page (before your user needs to scroll) for the greatest impact.<\/p>\n\n\n\n
If your call to action button is obscured by a large amount of copy used to explain the product, offer your customer a \u2018read more\u2019 button so that your button remains clearly visible. Use a unique colour for your call to action, so that it stands out from the surrounding copy,<\/p>\n\n\n\n