Are you unhappy with the current customer retention rate on your website? If your answer is \u201cyes\u201d, then you are not the only one.<\/p>\n
Even powerful techniques like SEO and social media marketing can\u2019t get the results you want if you ignore the website design itself. This is because you can\u2019t market a product unless the product itself is refined and modified according to today\u2019s standards and trends.<\/p>\n
The only constant in this world is \u201cchange\u201d. So, even if you are proud of your website design which you created after putting hours of work and applying all the techniques you learned from the top graphics design magazines that every prominent designer is reading today<\/a>, you need to understand something- you can\u2019t achieve success without embracing the new trends.<\/p>\n
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It\u2019s becoming harder and harder to learn how to reach and engage millennial audiences<\/a> in today\u2019s world of smartphones and Internet. We are flooded with instant messages, emails, social media updates, and all kinds of notifications on our smartphones and computers\/laptops every day.<\/p>\n
Here is the thing – you have to make it easy for them to find out what they are looking for. And a complex web design<\/a>, even if it looks like a masterpiece to you, won\u2019t work.<\/p>\n
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When was the last time you updated your company logo? If your current logo uses chat bubbles, arcs, or letter overlaps in the design, then you need to know – these logo design trends left the industry a long time ago. You need to recreate your brand with a new logo that\u2019s appealing and invited by today\u2019s cultures and trends. But how do you go about it?<\/p>\n
The recommended method for redesigning your company\/website logo is to find a suitable online logo creator<\/a>. Don\u2019t worry, there are a number of excellent tools like these available on the Internet.<\/p>\n
Mobile internet traffic makes for 52.64% of the global online traffic (Source: Statista<\/a>) and it\u2019s only going to increase in the coming years. So, understanding that the majority of your website visitors are going to access the same with their smartphones, it\u2019s crucial that your website is not only mobile-friendly, it\u2019s optimized so that it makes the most of the small screens and other features particular to the smartphones today.<\/p>\n
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Website landing pages are today more important than ever.<\/p>\n
Hubspot\u2019s recent report Lead Generation Lessons from 4,000 Businesses<\/a> sheds light on a very important observation – lead generation is directly proportional to the number of landing pages your website has. So, if you have only up to 5 landing pages now and you increase them to around 11-20, then you can increase the average lead generation rate by as much as 300%!<\/p>\n
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Talking strictly about the UI, there are many new trends to take inspiration from or directly adopt for your current website. These include:<\/p>\n
So, there you have it – some of the most important design features that every modern website should have today. If you are missing even one of these, then you should make the changes ASAP.<\/p>\n
Website redesigning might be a labor-intensive and time-intensive process, but it definitely pays in the long run. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"
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