As an artist, you create many goals for yourself. Your primary goal is to get your store up and running, but as business owner, you know there\u2019s much more involved. You\u2019ll need to dedicate a chunk of your time to increasing your back stock, testing new items, and improving your goods. An Etsy store provides you with an excellent platform for you to achieve your goals as an artist. And there are many benefits to starting an Etsy store<\/a>; it\u2019s a trusted platform, provides active customers, is easy to set up, has a low start-up cost, and supports product testing.<\/p>\n
While Etsy is a great starting platform, the fact is, you should eventually graduate to having your own personal website for your Etsy store. This can be achieved through a separate site that features all the products you have on your Etsy store, creating two opportunities for consumers to purchase through you, or via an Etsy-Wordpress integration<\/a>. Once you\u2019ve created a secure WordPress site<\/a>, the rest is as easy as 1-2-3. With a WordPress-Etsy integration, your descriptions, Etsy boxes, and photos will be directly processed through your website. This allows you to establish yourself as an expert without fully relying on your Etsy store.<\/p>\n
Having your own website creates ample opportunities for SEO. When it comes to SEO control, think of it like driving. With Etsy, you have some level of control, much like a passenger who can influence the driver to go a certain direction. With your own online ecommerce shop, you\u2019re the driver. You do your own keyword research, decide which phrases are most likely to convert, and create a fresh, well-built site for Google engines to crawl. Set your titles, keywords, and descriptions how you please, and use SEO plugins<\/a> to enhance your SEO tactics across each product page.<\/p>\n
With your own website, you have full control over the layout, flow, and design. Etsy is its own brand, and therefore each of its sellers are pinned into that branding. Your entire store is in Etsy\u2019s hand: if they decide to do a total rebranding, your store is re-branded as well. As an entrepreneur, you likely pride yourself on your ability to cultivate a brand story of your own, and your online store should reflect.<\/p>\n
To relieve you of forced branding, use WordPress to push your own style. Choose a theme that matches your store and build out appropriately from there. Play with language, colors, and typography. As an Etsy store owner, you\u2019re creative by nature, and your online shop should reflect that creativity. This ultimately makes your site much more memorable, and helps display the individuality and craftsmanship of your products.<\/p>\n
This will also help you earn you more referrals. Most shoppers won\u2019t remember the name of the individual seller or shop (especially when they all look the same), but with your own branding, you can create a more memorable shopping experience that\u2019s easier to share socially.<\/p>\n
You need complete control of your business if you want to experience complete growth. When you\u2019ve ventured outside the Etsy platform, you have control over profits and visibility. With the website, you also have control over what information is displayed to your shoppers. For example, perhaps you don\u2019t want your visitors to see which items are selling, and which aren\u2019t. You should be able to decide what\u2019s shown, and how it\u2019s shown to viewers. Additionally, if anything happens to Etsy, or if Etsy decides to change its rules, you could be left out in the cold.<\/p>\n
Lastly, you\u2019ll deal with less fees. Etsy imposes several fees<\/a> on its members, including a listing fee, a transaction fee, and a payment processing fee. With a solo ecommerce shop, you can publish as many listings as you want without paying for them.<\/p>\n
On Etsy, when a customer looks at your page, they\u2019ll also see dozens of related products from other sellers that could lure them away. With your own website, there are no distractions. The only related products are yours, decreasing the chances of your customers making a purchase elsewhere after they\u2019ve landed on your site. After all, your goal is to keep customers in your store, not make it easier for them to walk out.<\/p>\n
This decreases the chance of option paralysis; imagine being in a mall where ten kiosks are all selling similar products. This is essentially what happens with Etsy\u2019s \u201cRelated Products\u201d pages. Notice that on platforms like Etsy and Amazon, there are tons of similar products surrounding the page. This can easily lead to a customer going down a rabbit hole of products that aren\u2019t yours, and ultimately landing on a page that belongs to another company.<\/p>\n
There is huge potential in building an email list<\/a>, and this is significantly more easy outside of Etsy. Neil Patel, a renowned name in the marketing world, said that \u201cOut of all the channels I tested as a marketer, email continually outperforms most of them.\u201d Email has solid conversion rates, and has truly stood the test of time in terms of marketing.<\/p>\n
With your own email marketing list, you can build newsletter and opportunities that benefit you, and not just the Etsy marketplace as a whole. A thorough email list has huge monetization potential. You can use your email list to advertise discounts, send personalized email campaigns, and cross-sell and upsell. And studies have shown that for every $1 you spend on email marketing<\/a>, your return on investment is roughly $38.<\/p>\n
As an artist, you create many goals for yourself. Your primary goal is to get your store up and running, but as business owner, you know there\u2019s much … Continue \u2192<\/a><\/p>\n","protected":false},"author":10,"featured_media":55616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30,2642],"tags":[],"aioseo_notices":[],"yoast_head":"\n
