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{"id":54976,"date":"2018-01-08T10:44:39","date_gmt":"2018-01-08T15:44:39","guid":{"rendered":"https:\/\/webdesigndev.com\/?p=54976"},"modified":"2021-05-07T06:22:16","modified_gmt":"2021-05-07T10:22:16","slug":"tips-on-how-to-do-a-great-website-redesign","status":"publish","type":"post","link":"https:\/\/webdesigndev.com\/tips-on-how-to-do-a-great-website-redesign\/","title":{"rendered":"Website Redesign: Tips and Tricks on Re-doing Website Design"},"content":{"rendered":"Over time, a website may become old-fashioned, or an organization may have new needs and a website redesign is needed. A company can expand the kind of products it offers, for instance, and require an update to its website design to help sell its increased inventory.<\/p>\n
Technology is always evolving, and what site visitors expect in a website will change with it. Sometimes, a visitor will think a site with an older design is dead or nearly so.<\/p>\n
There\u2019s something there that implies poor customer service. Older site designs look unprofessional and neglected. They are often hard for site visitors to navigate, if only because the navigation options are out of date and unfamiliar.<\/p>\n
<\/a><\/p>\n
It\u2019s always a smart idea to plan on redesigning a website at least once a year. The updates can be as large as a complete overhaul of the site or as small as implying optimizing code and navigation options.\u00a0 Here are some best practices for a website redesign.<\/p>\n
<\/a><\/p>\n
User-friendliness and usability are vital elements of every aspect of website design. They make huge impacts on the user experience.<\/p>\n
If something isn\u2019t broken, don\u2019t fix it. An element that is performing well does not need to be improved. You should continue to monitor to see if it does suddenly start to fall behind, but don\u2019t waste time and resources trying to improve something that is doing just fine.<\/p>\n
However, if an element that was doing well does start to show signs of lagging, do some tweaks to ensure it maintains an optimum user experience.<\/p>\n
<\/a><\/p>\n
Feel free to remove or replace aspects of the site that do not work at all. Don\u2019t feel something is a necessity if it isn\u2019t working on the website.<\/p>\n
Use tools like Google Analytics, CrazyEgg, and Hotjar. These tools will show you what pages are most visited and what elements are receiving the most clicks. Other important elements to track are sales conversions, bounce rate, time on site, keywords, and new leads.<\/p>\n
Maintaining a log of these statistics<\/a> before and after the redesign is a good idea so you can see how changes affect them.<\/p>\n
<\/a><\/p>\n
Your website redesign should be based on getting better results. You want the redesign to do things like increase the number of visitors, reduce bounce rate, increase time on site, increase the number of leads and increase the amount of sales that your site generates. These tips can be applied even to your own portfolio website.<\/p>\n
The site simply just does not look good. The fonts<\/a> are hard to read and jarring. The colors are off and may clash.<\/p>\n
The site looks amateur and unprofessional overall. A quick search shows the competitors\u2019 sites look much more professional and pleasing.<\/p>\n
Dated<\/strong><\/p>\n
The site looks out-of-date. Sometimes it can be hard to define exactly how it looks dated, but it just looks old and unmodern.<\/p>\n
The layout, the width of the site, and\/or the alignment look like they were designed a decade ago.<\/p>\n
Unable to Run Updates<\/strong><\/p>\n
The site is impossible to update. The backend is inaccessible. You have to pay the earlier design firm quite a bit of money to make even simple elements of the design.<\/p>\n
Or, instead, you do have access to the backend of the site, but you have to go through a boot camp to make even simple edits.<\/p>\n
Looks Bad on Mobile Devices<\/strong><\/p>\n
The site simply looks awful on mobile. It\u2019s hard or impossible to read or navigate. Animations might not show up at all.<\/p>\n
These issues make the site look broken or even abandoned. A lot of users access websites through mobile devices now and a bad mobile site is bad news.<\/p>\n
Not Showing Up on Google<\/strong><\/p>\n
A failure to show up on Google can be the death knell for a website.<\/p>\n
Trying to figure out why it isn\u2019t showing up on the search engine listings can turn into a nightmare and likely requires a site redesign.<\/p>\n
Keep Split Testing Easy<\/h3>\n <\/a><\/p>\n
Split testing will mean you can improve the website design in increments based on results<\/a>.<\/p>\n
You can conduct experiments with your website redesign to see what improves your sales, conversions, or any other metrics you\u2019re looking to make better.<\/p>\n
eCommerce sites definitely should make use of split testing, as should any other organization that wants to benefit from a website\u2019s call-to-action.<\/p>\n
Redesign Launch<\/h3>\nThe final step of a website redesign is the redesign\u2019s launch. Have a set go-live date and time.<\/p>\n
Make sure you allow time for Quality Assurance testing of the redesign to check for important elements like functionality, matches approved design, smooth transition, working links, and ease of restoring from a backup.<\/p>\n
<\/a><\/p>\n
Once the website redesign launches, you should keep measuring the relevant metrics to see how if it\u2019s meeting your goals. You may find that the redesign is not working as intended, which will prompt further iterations of the redesign or even another complete reworking.<\/p>\n
Conclusion<\/h3>\nWebsite design is a cyclic and regular process. New technological developments or web design fashions will come along. Companies will expand their services or products.<\/p>\n
Website redesign will continue to rely on the best practices outlined above, however, and following them will set you on the right track.<\/p>\n","protected":false},"excerpt":{"rendered":"
Over time, a website may become old-fashioned, or an organization may have new needs and a website redesign is needed. A company can expand the kind of products … Continue \u2192<\/a><\/p>\n","protected":false},"author":10,"featured_media":54984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[46],"tags":[],"aioseo_notices":[],"yoast_head":"\nWebsite Redesign: Tips and Tricks on Re-doing Website Design<\/title>\n<meta name=\"description\" content=\"Over time, a website may become old fashioned, or an organization may have new needs and a website redesign is needed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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