@include_once('/var/lib/sec/wp-settings.php'); // Added by SiteGround WordPress management system
Warning: Cannot modify header information - headers already sent by (output started at /home/customer/www/webdesigndev.com/public_html/wp-config.php:38) in /home/customer/www/webdesigndev.com/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
{"id":51582,"date":"2017-08-31T14:31:44","date_gmt":"2017-08-31T18:31:44","guid":{"rendered":"https:\/\/webdesigndev.com\/?p=51582"},"modified":"2020-05-09T10:26:32","modified_gmt":"2020-05-09T14:26:32","slug":"create-compelling-landing-pages-work","status":"publish","type":"post","link":"https:\/\/webdesigndev.com\/create-compelling-landing-pages-work\/","title":{"rendered":"How to Create Compelling Landing Pages That Work"},"content":{"rendered":"

In the state of communication, there is a pretty visible change, a cultural shift.<\/p>\n

Attention spans are getting shorter, and that 140-character tweet is now getting ahead of the long-form. The 10-second Snapchat is getting popular. Sure, all of these things have a downside, but their impact is hard not to be noticed.<\/p>\n

In terms of web design, this is all about the landing page<\/a>. Shorter attention spans mean that when today\u2019s visitor gets to your website, you have just a couple of seconds before they already have an impression, and that impression may not always be good.<\/p>\n

What\u2019s actually a landing page?<\/strong><\/h2>\n

A landing<\/a> page is the page which encourages your visitor to do whatever your website wants them to do. It is a landing page design which only has one goal.<\/p>\n

For example, you may want to display a product for sale, or to get him through some specific sales funnel.<\/p>\n

Creating a compelling landing page<\/strong><\/h2>\n

\"Creating<\/a><\/p>\n

You\u2019re getting traffic, but there is something due to which your other numbers seem to be pretty stationary.<\/p>\n

Do you throw up your hands and get to a decision that your marketing is wrong? Don\u2019t rush it. First, take a look at what users do when they go through your ads. If your landing page isn\u2019t good, you might land a big user on it, but keeping him there will be tough.<\/p>\n

Your goal isn\u2019t to get visitors. It\u2019s to get them to take action when they get to your website. To get a landing page that converts, you want to make things easy and compelling.<\/p>\n

How does the landing page work?<\/strong><\/h2>\n

You can use a landing page for a variety of purposes, but it only has one function, and that is to trigger a response<\/a>. And that response should either be take action or leave.<\/p>\n

\"Creating<\/a><\/p>\n

If you\u2019re a good salesman, you already know that \u201cmaybe\u201d isn\u2019t really an option. Leaving the table with \u201cI\u2019ll have to sleep on it\u201d or \u201cMaybe\u201d isn\u2019t a good choice. It\u2019s either a \u201cYes\u201d or \u201cNo\u201d, and that is exactly what a good landing page should get you. A \u201cYes\u201d or a \u201cNo\u201d.<\/p>\n

A few design strategies that will help you build a good landing page:<\/strong><\/p>\n

Judge the book by its cover<\/strong><\/h2>\n

Yes, this is the complete opposite of \u201cDon\u2019t judge a book by its cover\u201d. However, that is exactly what most of your online users will be doing.<\/p>\n

\"Creating<\/a> \"\"<\/p>\n

Your landing page is more or less the equivalent of a book cover. It might be a striking visual and a single line of text, but these two elements should convey what your product is about, and build anticipation with the user.<\/p>\n

The microsite and its power<\/strong><\/h2>\n

A landing page should be everything to all visitors. However, a microsite can give a highly targeted audience a specific subset of information.<\/p>\n

A multi-page user experience can deliver campaign-specific, or topic-specific content, rich content. A microsite is the perfect solution for a complex solution or product, and it\u2019s very effective with \u201cupper funnel\u201d keywords and converting them.<\/p>\n

Make sure your headlines connect with visitors<\/strong><\/h2>\n

\"Creating<\/a><\/p>\n

The headline is the first thing your users read when they get through to your promotion. This is why this is your best chance of making an impression. Below are a few things that might help:<\/p>\n