In the state of communication, there is a pretty visible change, a cultural shift.<\/p>\n
Attention spans are getting shorter, and that 140-character tweet is now getting ahead of the long-form. The 10-second Snapchat is getting popular. Sure, all of these things have a downside, but their impact is hard not to be noticed.<\/p>\n
A landing<\/a> page is the page which encourages your visitor to do whatever your website wants them to do. It is a landing page design which only has one goal.<\/p>\n
You can use a landing page for a variety of purposes, but it only has one function, and that is to trigger a response<\/a>. And that response should either be take action or leave.<\/p>\n
A few design strategies that will help you build a good landing page:<\/strong><\/p>\n
Yes, this is the complete opposite of \u201cDon\u2019t judge a book by its cover\u201d. However, that is exactly what most of your online users will be doing.<\/p>\n
A landing page should be everything to all visitors. However, a microsite can give a highly targeted audience a specific subset of information.<\/p>\n
A multi-page user experience can deliver campaign-specific, or topic-specific content, rich content. A microsite is the perfect solution for a complex solution or product, and it\u2019s very effective with \u201cupper funnel\u201d keywords and converting them.<\/p>\n
Your customer\u2019s voice in your landing page gives you power.<\/p>\n
Combine this with \u201cpower words<\/a>\u201d, and your pages will be almost unstoppable. Using \u201cpower words\u201d is about structuring your landing page in a way that will appeal to the emotions of your users, and not just about careful phrasing and choosing certain words.<\/p>\n
If you do end up with a lot of copy, your hook\u2019s quality is what determines whether your users hang around to get the longer message, or not.<\/p>\n
The hook doesn\u2019t have to be a written one, and it is much more than a witty opener.<\/p>\n
The goal is for your landing page and all its elements to establish a voice for your brand.<\/p>\n
A really good source of inspiration is represented by startup websites<\/a>. Successful startups tend to do it right. And they don\u2019t stop until they get better and better results. This is why they often change their landing page along with all the elements in them.<\/p>\n
Progressive conversion will recognize and admit that users may need more than a single interaction with you before they convert.<\/p>\n
This can be done either across multiple visits or in a single session.<\/p>\n
The layout of your landing page is important. It should use subheadings, white space and your graphics to lead the user\u2019s eye to what you have to offer. Below are a few tips on this:<\/p>\n
<\/p>\n
The fact that every visitor comes with a short attention span isn\u2019t really that damaging.<\/p>\n
Any designer will tell you that more constraints get more creativity in order to find a solution, and the same applies here as well.<\/p>\n
When you have to present your brand with a combination of key visuals and a little copy, you will think hard about your unique selling proposition, and make sure your brand is presented in a focused fashion, with things that help you stand out.<\/p>\n
The technical aspect is very easy nowadays, and you can go with \u201cless is more\u201d. Therefore, you have a lot more time and freedom to brainstorm what really matters, which is your brand and how you can represent it as quickly, and as simply, as possible.<\/p>\n
In the state of communication, there is a pretty visible change, a cultural shift. Attention spans are getting shorter, and that 140-character tweet is now getting ahead of … Continue \u2192<\/a><\/p>\n","protected":false},"author":10,"featured_media":51587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"aioseo_notices":[],"yoast_head":"\n