Most web designers, and other online professionals, recognize how important visual content can be in defining and promoting a brand. To be effective, visual content needs to speak to your audience. It needs to be authentic, it needs to be totally relevant, and it needs to be applied coherently.<\/p>\n
Here are some important rules that will pay dividends when you follow them.<\/p>\n
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Luminar\u2019s UI, shown here, readily adapts to your style and skill level.<\/em><\/p>\n
The importance visual content plays in online advertising and marketing is no secret. Internet user attention span is short; and getting shorter. Except for headlines, text is ignored until a visitor finds what he\/she wants. The best, and sometimes the only way, to get a visitor\u2019s attention is through visual content.<\/p>\n
The smart use of an image editor can pay dividends by creating images that can engage viewers in a way that ordinary, run-of-the-mill, images cannot. As far as image editors themselves are concerned, some are difficult to use, and can place limits on your creativity. One stands head and shoulders above the rest \u2013 as you will see as you browse through this Luminar vs. Lightroom comparison<\/a> page.<\/p>\n
To place added emphasis on your online brand:<\/p>\n
It often requires complex software to perform a variety of complex tasks, and the Luminar Mac image editor is no exception. The difference between Luminar and other image editors however is that, while the user benefits from the results this complexity delivers, the UI is intuitive and straightforward to work with. It easily adapts to your style and to your skill level.<\/p>\n
As a beginning user, you\u2019ll find the basic tools you need in the bottom \u201cPresets\u201d bar. You\u2019ll find that you can create outstanding imagery with this initial set of tools. As you gain experience, and you will do so quickly, there are hundreds of additional features you can put into play.<\/p>\n
Cropping an Image<\/strong><\/p>\n
<\/p>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cropping is simple and intuitive; just like all Luminar\u2019s features.<\/em><\/p>\n
Using the Luminar cropping tool<\/a> is about as easy as it gets. You can do other things with this tool as well, such as rotating the image or changing its size.<\/p>\n
Resize, Sharpen, or Enhance an Image<\/strong><\/p>\n
Editing a photo involves little more than uploading, editing, and exporting it. Several modes are available for resizing an image<\/a>. Once you\u2019re satisfied with the result, it\u2019s simply a matter of clicking on \u201cSave\u201d.<\/p>\n
The same is true with most of the other editing features, including enhancing an image or adding photo effects<\/a>. It\u2019s usually a simple task to make a photo darker and mysterious-looking, giving it a highly dramatic appearance, or adding riotous color. Editing features include color balancing, clarity, color contrast, and color temperature filters; you can put Luminar\u2019s time-saving batch processing feature to good use, and more.<\/p>\n
There are in fact, more than 300 image-editing tools to work with. Do yourself a favor and give Luminar a closer look<\/a>, and try it out today!<\/p>\n","protected":false},"excerpt":{"rendered":"
Most web designers, and other online professionals, recognize how important visual content can be in defining and promoting a brand. To be effective, visual content needs to speak … Continue \u2192<\/a><\/p>\n","protected":false},"author":10,"featured_media":45251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[4,30],"tags":[],"aioseo_notices":[],"yoast_head":"\n