@include_once('/var/lib/sec/wp-settings.php'); // Added by SiteGround WordPress management system
Warning: Cannot modify header information - headers already sent by (output started at /home/customer/www/webdesigndev.com/public_html/wp-config.php:38) in /home/customer/www/webdesigndev.com/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
{"id":45152,"date":"2017-02-04T06:53:08","date_gmt":"2017-02-04T11:53:08","guid":{"rendered":"https:\/\/webdesigndev.com\/?p=45152"},"modified":"2017-02-04T06:53:08","modified_gmt":"2017-02-04T11:53:08","slug":"4-social-media-marketing-tips-leverage-success","status":"publish","type":"post","link":"https:\/\/webdesigndev.com\/4-social-media-marketing-tips-leverage-success\/","title":{"rendered":"4 Social Media Marketing Tips to Leverage for Success"},"content":{"rendered":"

The coming of age of social networking as a powerful digital marketing tool has proven a game changer for the marketing industry. Gone are the days of broad spectrum marketing messages on television, radio and newsprint. These days it’s about knowing your target customer intimately, learning what they like and dislike, engaging them with valuable content and creating relationships that eventually become leads that can be converted.<\/p>\n

It is no wonder that social media marketing has been a buzz<\/a> word for the last couple of years. No brand can afford to ignore social media.<\/p>\n

With about 2.5 billion people using social media globally<\/a>, with the number expected to hit 3 billion by 2020, this is a gold mine of opportunities for brands. North America currently has the highest penetration of users with 60 percent of the population having at least one social account. The US leads the world in penetration with 78 percent of users having at least one social profile. However, in terms of outright numbers, China and India lead the pack. China is expected to have about 700 million social media users by 2020 and India is expected to hit 300 million by the same time.<\/p>\n

In terms of site popularity, Facebook continues to maintain the lead with 1.7 billion<\/a> users followed by Instagram, Twitter and Snapchat respectively.<\/p>\n

The purpose of this article is to examine the social media marketing strategies that will deliver results over the coming year.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 Snapchat will explode<\/h2>\n

Snapchat and Instagram became popular with teenagers and people in their early twenties who were uncomfortable being on the same network with their mom and pops. Snapchat’s allure is further increased by it’s self-destruct feature. This quick expiry of content appears to be its main attraction.<\/p>\n

So, how do leverage Snapchat’s features for marketing?<\/p>\n