The aesthetic of a webpage is naturally one of the most important aspects of a website\u2019s design and structure. A site can have a squeaky clean backlink profile, super-fast loading time, and a seamless payment gateway, but if the pages are ugly, then visitors are not going to hang around for long.<\/p>\n
That being said, those of us who swoon over responsive UX and handsome sans serif script, can occasionally neglect other aspects of a website\u2019s overall appearance that are equally important. For those soon to embark upon building a new site, besides the aesthetic of the webpages, here are three front-of-house factors that require attention from the outset.<\/p>\n
The domain name is perhaps the sole most important aspect to any website. It is essentially a site\u2019s billboard and shop-window to all internet traffic. Though choosing a domain name may initially appear to be straightforward, there are a variety of pitfalls to be wary of. A good domain name needs to simultaneously hold an affinity to the brand in question, be memorable to those surfing the net, SEO friendly, and to shine a little light upon what is to be found on the website.<\/p>\n
Brands who are already operating offline will naturally hope to use their current company name as their domain URL. However, obstacles can sometimes arise. For example, a gallery going by the name of Speed of Art, will want to think twice about the URL speedofart.com. Similarly, the desired domain name may already be taken (even if it is not being used). For cheap domain registration and to verify the availability of domain names, one can use domain checkers like this one offered by 1&1<\/a>.<\/p>\n
Social media marketing is much more complex than it seems at first, however, for any serious business there is no way of avoiding it. Whether you are keen or not to enter the world of Pinterest, Twitter, or Instagram, your customers are already there, and they are having conversations about the products and services in your industry. It is integral for you to be involved in that conversation.<\/p>\n
As social media becomes steadily less social and more an open field for companies to drive up traffic to their sites, slick and professional profiles need to be carefully crafted, designed and managed in synchronization with your site. The Facebook page, Twitter feed<\/a> or Pinterest board may be the sole source from which a customer has an impression of a company. All these social media platforms offer limited scope for personalized designs (Twitter even less so, since they reinstated the stark white background last year).<\/p>\n
SEO operatives never tire of telling us that \u2018content is king\u2019. Though we may be tired of hearing it, the statement remains sound. Though one might argue that SEO purposes are concerned only with Google\u2019s \u2018site-crawlers\u2019 and the back-end workings of a site, as search engines become more sophisticated, what they recognize as important, clean and valuable on a site, becomes closer aligned with the user experience of visitors. From the moment that a site goes live, webmasters need to have fresh and well written content to hand. And plenty of it too. Begin building up a bank on blog posts<\/a> now.<\/p>\n
The aesthetic of a webpage is naturally one of the most important aspects of a website\u2019s design and structure. A site can have a squeaky clean backlink profile, … Continue \u2192<\/a><\/p>\n","protected":false},"author":10,"featured_media":36980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"aioseo_notices":[],"yoast_head":"\n
