People are spending more and more time online on an increasing number of devices. If you have a website that’s easy to maneuver and a pleasure to browse that is also being routinely updated with interesting and engaging content, your customer base will reward you with visits\u2014online and off\u2014and with their loyalty. Because of the Internet, customer desires are shifting. If you respond to those shifts better than your competitors, you’ll be rewarded with an expanding and dedicated customer base.<\/p>\n

3. All That Low-Cost Marketing<\/h2>\n

Marketing, traditional and non-traditional, is expensive. For any number of small businesses then, a great website is a marketing ace in the hole. The Web has the most expansive reach of any medium ever, and with a great website, you’ll not only show up higher in search engine rankings, but every time you work your social media or email lists, you’ll also drive people to your site, which, in turn, will drive them to your business.<\/p>\n

4. It’s Open 24\/7<\/h2>\n

Even though your physical storefront or business location isn’t accessible to your customer base at all times of the day, every day, your website is. When you have a thorough and well-made website, potential customers can browse your products, services, mission statement, industry expertise, and the like from a late-night coffeehouse or the comforts of their home or hotel room. They aren’t dependent on your hours of business to learn more about you and what you have to offer. Your website is an ambassador to anyone, anywhere, at anytime, and that 24\/7 accessibility will result in more sales during business hours\u2014provided you have a site good enough to take advantage of it.<\/p>\n