Customers want to see high-quality photos of what they are buying, from every possible angle, and with the option to zoom. In 2015, there is no excuse for poor quality photography \u2013 it will only arouse suspicion and decrease confidence. This also applies to digital products. Screenshots and data spreads should all be produced in a hi-resolution.<\/p>\n

Product Information<\/h2>\n

There\u2019s the potential for conflict here. Users don\u2019t like websites that have too much information on them, but at the same they want detailed product information. The rule is to only provide the essential information, save the rest for another page. It sounds simple, but achieving a healthy balance can be difficult.<\/p>\n

Product descriptions, however, need to be thorough. Provide comprehensive information on the dimensions, materials used, and weight \u2013 even the measurements of your glamorous model if you\u2019re selling clothes. This makes your business seem more trustworthy and has the potential to cuts costs by reducing the need for returns.<\/p>\n

It\u2019s also effective to state when an item is in limited quantity. This encourages the user to make the transaction before it\u2019s too late.<\/p>\n

Returns<\/h2>\n

Easy returns. E-commerce businesses generally don\u2019t like this one. Postage and the associated costs can be expensive for both parties, but gone are the days of mulling over an online purchase. Customers want, and will choose, the same convenience as if they were going to a brick-and-mortar store. Having a practical returns process is how an e-commerce business mitigates the risk of buying online. If your business provides easy, low-cost or even free returns, customers will remember your website and feel confident about making future purchases.<\/p>\n

Checkout<\/h2>\n

This one is a plague for users. The biggest mistake most e-commerce businesses make is trying to force fidelity on first time users by making them register before buying. It kills the consumer\u2019s drive to buy, interrupts the purchase process (the most important part of an e-commerce business), and may even cost you money if they can go elsewhere quicker.<\/p>\n

The ideal checkout process should consist of a page to enter personal details, such as billing, shipping, and contact information. You can include the option to automatically register the user to your database. The second page should offer the option to review the purchase and complete the transaction.<\/p>\n