<\/p>\n

The term “Above the fold” came up for the portion of the website that a visitor encounters before he scrolls down at the other parts of the website. It varies significantly as each user may visit your website from multiple types of devices.<\/p>\n

You should care about this as any visitor that comes to your website often sees the content above the fold before he or she can scroll down to the remaining material. And you have the area above the fold that would attract a customer’s attention, and it is the only thing that can maintain the customer’s attention. You should design the content in a way that goes through your content above the fold makes it compelling for the customer to go through the rest of the page as well. If the content above the fold gains the customer’s attention, the chances are that he will read the rest of the page.<\/p>\n

It can be the best advice to visit your company’s website through various devices and manually find your fold line. The content above the fold line decides whether the customer will read the entire page or will just leave the page there and then.<\/p>\n

9. Your About Us page should always be up to date:<\/h2>\n

<\/p>\n

Once the about page is ready to roll, you should put it on the website as soon as possible because an About page can prove to be the most valuable asset to your company. If you want to maintain the About page’s asset value, it is only imperative to update things once in a while.<\/p>\n

As we realized, a nicely written About page can establish a sense of trust. Hence, a neglected page that has seen no updates in years can make a customer lose the faith for that company and the brand. To avoid this from occurring, you should update your page every once in six months.<\/p>\n

With this, you can do a lot of experimenting. You can put up a video about the owner of the company talking about the company, brand, or product. You can also have a contact form on this page. You will be able to see how your customers and your audience respond to your updated page. It can create an impression in your customer’s minds that the company is not negligent of their brand and their website pages.<\/p>\n

10. Including media in different forms:<\/h2>\n

<\/p>\n

Your About page should be a feast to the eyes of your customer. You should put timelines, pictures, and videos of your internal processes or infographics. If a customer is putting an effort to reach your About page, you should make sure your About page can capture their attention for as long as possible.<\/p>\n

Short videos that describe your product or internal workings of your company as to how a company makes a product that can make a whole world of difference. And can keep a customer engaged to your website and your About page. If a website visitor spends more time on your About page, he may go ahead to buy your services or products. Hence, your About page should be designed in an out-of-the-box way to make it stand out among competitors’ websites.<\/p>\n

11. Things that should not go on your About page:<\/h2>\n

Certain things should not end up on your About page. Including these things can create a negative impression in your customer’s mind, which can be challenging to remove. It can prove to be dangerous to your brand’s image as the brand mostly evolves through word of mouth.<\/p>\n

You should not include the hype about an event on your about page. About page means to establish a rapport and connection between your brand and your customers. For instance, if you met Bill Gates’ roommate or partner, it should feature on your social media platform, not on the About page. You should not be talking about how your product is going to be a showstopper on the About page.<\/p>\n

The About us page is not for making sales. It is about how you can help a customer to buy your product and why the customer should buy your product. Hence, the About page is not supposed to have a sales pitch. People reading your About page may be interested in you and not your product as of yet. Hence, you should not start selling your product on the About page.<\/p>\n

Conclusion:<\/strong><\/p>\n

As an About page is all about interacting with a customer, it should be made customer-friendly in all the ways possible. The About page should not be over boastful of your company’s achievements, but it should talk about your story so far. You should follow a customer-centric approach while designing your About page, and to let a customer know how your brand can benefit him.<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to an about page, think outside the box. Try to think of something new and creative that’s different form the rest of your site. Of course display images of you \/ your staff, and descriptions of each, but try to lay it out in a very fun way.<\/p>\n","protected":false},"author":30,"featured_media":64374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[46,30],"tags":[],"aioseo_notices":[],"yoast_head":"\n