Social media has become one of the biggest marketing tools a company has. The fact that it connects millions of potential customers together and lets you target specific demographics is priceless from a marketers standpoint. Chances are that any company, from a Fortune 500 to the mom and pop store has some sort of social media presence. Twitter<\/strong> is arguably at the forefront of social media with over 500 million registered users (generating over 340 million tweets daily and handling over 1.6 billion search queries\u00a0per day). Everyone\u00a0is trying to turn their followers into clients or customers, but should that really be your bottom line? I believe you should treat Twitter & your followers like you would someone you are in a long committed relationship with. Why? Because it helps you change the way you think about this resource and maybe will help you generate content that is not only helpful to you but your followers as well.<\/p>\n
As a designer, you have to always look for inspiration or resources and it is a very good idea to look at other designers’ work to get inspired. Here’s a list of some great professionals and publications that share their thoughts through Twitter. Check out this list with 10 Web Designers To Follow On the Twitter and\u00a0don’t forget to follow your very own @WebDesignDev<\/a>!<\/p>\n
Here are some of my suggestions to help you:<\/p>\n
1)\u00a0Compliments.<\/strong>\u00a0So you just got another Twitter follower. You thank them and maybe compliment their site or service, but then what? Just like in a relationship don\u2019t forget to compliment the other person, no matter how long you\u2019ve been together. So what you should you say to your followers and people you follow? Well first, make sure it\u2019s a sincere compliment and don\u2019t overdo it. It can be as simple as telling someone you enjoyed their article (make you site specific areas that interested you so they know you read it) or congratulating a company on an anniversary or upcoming event. These may seem like small gestures but it\u2019s amazing how much they get overlooked. HINT: Retweeting does not count!<\/p>\n
2)\u00a0Love the one your with<\/strong>. While hoping for more and more followers you might tend to neglect your loyal followers who have been there from the beginning. Make sure and acknowledge how much you appreciate them by staying active and engaged to their content.<\/p>\n
3)\u00a0We never talk anymore.<\/strong>\u00a0One way to lose interest in your business is by not responding to even the smallest inquiry. Make sure you are responding to all messages and all mentions. Would you ignore a customer that had a complaint or an issue that came into your store or office? Treat Twitter interactions the same way. Don\u2019t underestimate the power of good customer service.<\/p>\n
4)\u00a0Make each other laugh.<\/strong>\u00a0Not every tweet has to be a serious one. Funny tweets or links to funny posts can be a great way to foster your social media presence. Again, this can be overdone relatively quickly and you want to make sure you keep them business appropriate. HINT: It\u2019s GREAT when you can find funny content that relates to your specific field.<\/p>\n
5)\u00a0You\u2019re not my type at all.<\/strong>\u00a0In a relationship, you want to find someone that shares your common interests and goals. The same should be applied to social media. People are more willing to share when it\u2019s applicable to them and it pertains to what they are personally interested in.<\/p>\n
6)\u00a0Don\u2019t let yourself go.<\/strong>\u00a0Your Twitter page should be an accurate portrayal of your company and its image. Don\u2019t neglect to update graphics, change backgrounds and keep the overall look fresh. Make sure that you create custom background images & avatars, to ensure yours is unique to only you. HINT:\u00a0While you’re rotating your graphics keep the same avatar (you don\u2019t want people not to recognize your tweets).<\/p>\n
7)\u00a0Don\u2019t insult the ex.<\/strong>\u00a0All your tweets should be professional and as positive as possible. Don\u2019t complain about another business or insult any of your competition. It makes you and the company look bad. Plus customers might think twice before doing business with you after they see how you treat other businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"
Social media has become one of the biggest marketing tools a company has. The fact that it connects millions of potential customers together and lets you target specific … Continue \u2192<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[46],"tags":[],"aioseo_notices":[],"yoast_head":"\n