A logo redesign can give a company a new face. We have put together a nice collection of 25 rebranding logos of famous companies. The old logos are on the left, and the new ones on the right.
If you want to add any more logos to our collection, or even the next collection, drop a comment linking to the old logo and the new logo and we will be sure to add it.
The changes include replacing the 3D metallic variation of the double chevron logo accompanied by a new font for the Citroën name and the new slogan “Créative Technologie” with a flat version of it, in just grey.
Starbucks logo was changed, removing the Starbucks wordmark around the siren, enlarging the siren image, and making it green.
Air France officially changed its logo to a red stripe.
Fanta is the second-oldest brand of The Coca-Cola Company and our second most popular brand outside of the United States. This is its latest logo.
The “double-lemon” symbol was added over the I in the mid-80s. Sprite changes the logo to a flat, simpler version.
The new logo is designed to embody BT’s five corporate values: trustworthy, helpful, inspiring, straightforward, heart. The logo was pretty much the same, but the “piper” was replaced by a “connected world”, and the color was made slightly darker.
The rainbow logo was designed by Rob Janoff. Apple Computer Inc. was renamed Apple Inc. in January 2007 with the announcement of two non-computer products, the Apple TV and the iPhone. That is the same time when they decided to rebrand their company by changing the logo into a more modern one.
In 1992, The “Best Buy” type was placed on a yellow price tag and the “Superstores” line was eliminated. The second logo is the alternate logo used only at a Best Buy location in the Mall of America.
AFC Champions League is a football tournament that features the best soccer clubs in each country competing for Asian supremacy.
The new SanDisk logo was rebranded in 2007. It was simplified, removing the graphic element and leaving just the text.
Personally, I like the newer, simple pyramid-centric logo above.
This logo received very negative reception from the public, mostly because of the addition of a “swoosh”. It was listed one of the worst logos of 2008.
The updated shield logo was introduced in 1989 as part of a new corporate image. It features a lighter shade of green and the new image had more focus on the color green than the predecessor. The rebrand took place in 2000.
A new corporate logo incorporating elements from the well known Intel Inside campaign was first used in December 2005.
Compaq was first introduced in 1982. Until then the logo went through 4 distinct rebranding processes.
In 2006 Colonel Sanders was given a facelift, removing the wrinkles and replacing his trademark suit with an apron. The logo now has thick, bold lines which help the logo to stand out more.
The logo was very much simplified and rebranded into a more modern, futuristic logo.
The Bank of New Zealand went through 4 rebranding processes. It now has a very minimalist logo.
In 1992, Walmart changed logo color to blue and replaced the dash with a star. A new logo with a new font was first used on June 30, 2008.
The Ducati logo went through multiple changes in time. The most recent logo is in 3D and has a nice glossy/metallic effect.
In 1983, the text remained but the bell was changed into a globe. This still appears on some products. On November 21, 2005, an overhauled AT&T logo was introduced as a result of SBC’s acquisition of AT&T Corp.
Mozilla Firefox’s logo was changed a lot. The last 3 logo variations maintain the same idea of a fox with fire tail, embracing the whole Earth.
This is one of my favorite rebranded logos in this list. Dubai’s International rebranded logo looks amazing. The colors are vibrant and the font is very well chosen.
Cisco System’s logo was changed 5 times. Now it has a more simple look.
In 1994, CNET Networks was re-launched as CNET, after the acquisition by the corporation. Recently, this logo was given a gradient look.